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Published on October 2, 2026
Zoom has been recognized as a Strong Performer in The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2026, an evaluation of 12 providers in B2B revenue orchestration. Zoom is also one of only three vendors in the evaluation to receive the highest possible scores in four criteria: Conversation Intelligence, Content Generation, Revenue Context and Continuity, and User Experience.
See how Zoom Revenue Accelerator helps sales teams connect conversations, content, and deal context in one platform
The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2026 evaluates providers across three dimensions: current offering, strategy, and customer feedback. The evaluation examines how well platforms help revenue teams coordinate execution across people, systems, and AI agents, and how effectively they maintain trusted revenue context to power that coordination.
The evaluation included 12 providers and assessed capabilities including conversation intelligence, coaching, forecasting, prospecting, agent governance, and data management.
We believe Zoom's Strong Performer designation and its highest possible scores in four criteria reflect the depth of the Zoom Revenue Accelerator platform in areas central to modern revenue teams.
According to the report, "Zoom's combination of rich conversation intelligence, strong contextual awareness, and a highly accessible UX is well executed." The report also noted that Zoom's integration of meeting, communication, and revenue signals creates a strong foundation for revenue context, and that Zoom Revenue Accelerator "is best suited to call- and meeting-intensive sales environments that want strong conversation intelligence, coaching, summaries, and deal guidance."
Zoom Revenue Accelerator brings conversation capture, AI coaching, deal intelligence, and win/loss analysis together on a connected platform. The report also highlighted Zoom's product innovations in persistent revenue memory, contextual reasoning, agent-callable services, and governed autonomy, as well as an ambitious roadmap supported by Zoom's acquisition of Common Room.
"We believe this recognition reflects how revenue work is changing," said Linda Lian, GM of Common Room and Zoom Revenue Accelerator at Zoom. "Every customer conversation carries signals about what buyers need and where a deal is headed. Because so many of those conversations already happen on Zoom, we're in a unique position to turn that context into guidance and action for sellers, managers, and AI agents alike. Our goal is to help revenue teams spend less time on busywork and more time building relationships and closing deals."
Explore the features behind Zoom's top scores in Conversation Intelligence, Content Generation, Revenue Context, and User Experience
The Forrester Wave™ evaluation comes at a pivotal moment for revenue technology. As the report notes, AI is shifting platforms from helping sellers execute work to helping organizations coordinate execution across people, teams, and AI agents. Zoom received the highest possible scores in Conversation Intelligence, Content Generation, Revenue Context and Continuity, and User Experience. These scores reflect strengths in capabilities revenue teams rely on every day: understanding buyer signals, generating follow-ups, maintaining deal context, and doing it all from an intuitive experience.
Zoom continues to invest in AI-powered capabilities that are designed to help sellers and managers prepare for, navigate, and follow up on every customer engagement — including the general availability of Sales Assist for real-time deal guidance, Ask ZRA for natural language pipeline queries, and Sales Roleplay for rep skill-building.
The commercial momentum behind this recognition is also notable. ZRA customer count grew 50% across FY2026, per Zoom's FY2026 annual report, underscoring strong market adoption alongside this recognition from Forrester.
The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2026 is available on Forrester.com. Explore the full evaluation to learn more about how the 12 providers were assessed and what it could mean for your sales team's AI strategy.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester's objectivity here.
