Whether they’re using collaboration technology to establish a hybrid classroom, elevate client servicing, or conduct virtual care, today’s Zoom users come from a wide array of industries. The report’s findings reflect this variety, as it says, “Zoom's popularity is even more pronounced in the healthcare and pharmaceuticals, finance and banking, education, and nonprofit sectors, where it ranks as the third most popular app.”
Okta’s findings also honed in on two specific sectors: education and technology. “Education is focused on collaboration with Google Workspace and Zoom. The continued growth of Zoom at the unique user level is impressive after our 2020 Businesses at Work (from Home) report noted that, among customers in the education sector, on March 23, 2020, Zoom had 1941% growth compared to 28 days prior… and of course Zoom continued to attract users.”
Within the tech industry, collaboration-focused companies helped drive app adoption. “Among the tech sector, we still see strong year-over-year growth from that collaboration power trio we mentioned: Google Workspace at 32%, Zoom at 33%, and Slack at 34%,” the report adds.