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Updated on August 01, 2023
Published on July 10, 2023
That’s how many small businesses there are in the U.S. alone in 2022, according to U.S. Small Business Administration. Organizations with a few hundred employees or less make up 99.9% of businesses across the U.S., and employ nearly half of the country.
These small businesses have to be scrappy. They need to find savvy ways to break out in today’s crowded market — reach new audiences, automate processes and improve efficiencies, and do more with less. The right technology can unlock all that, and then some.
According to a study by the U.S. Chamber of Commerce, 93% of small-business owners use at least one tech platform or tool to run their business, with the average owner utilizing three different platforms. Of those, 85% report that technology platforms helped to get their business up and running, and 94% report that technology helps them run their business more efficiently and 80% say technology “helps them have more time to spend away from their businesses and with their family.”
But some may not realize that they only need one platform to achieve these goals. Zoom One, our all-in-one offering brings together phone, team chat, whiteboard, meetings, and third-party integrations into a single user experience to help you get more done. And two of its core products — Zoom Phone and Zoom Team Chat — help thread together a unified communications experience that small businesses can use to foster productivity, expedite operations, and better connect with customers.
According to a 2022 Morning Consult survey commissioned by Zoom¹ , many small business respondents rely heavily on phone communications. When asked, “How often are phone systems used at your organization?” 76% of respondents said they use phones daily to communicate.¹
When asked, “Does your organization use hard phones, softphones, or both to conduct business-related calls?” only 17% of survey respondents reported using a softphone versus 49% who used a mobile phone or 33% who used a hard phone.¹
Using a softphone — like Zoom Phone — might help you better address your business’s operational and service needs. Here’s how you can wield it to your advantage:
What small businesses lack in resources, they make up for in agility. Our instant messaging offering, Zoom Team Chat, can help you share important information across your business in a snap. This persistent chat solution comes already included with Zoom products.
A few ways you can use Zoom Team Chat to enable seamless collaboration:
Increase revenue, trim costs, embrace new ways of working, meet new customer needs, and find a way to stand out — the demands can sometimes feel like they’re piling up for today’s small businesses.
That’s why we’ve put together a guide to help small business owners use the Zoom platform to help manage their time and resources effectively and efficiently. Whether your company is new and in growth mode, or ready to go to the next level, check out our small business guide for ideas on how to use Zoom to help build and enhance company culture, engage with customers, and enable a hybrid workforce.
1. Morning Consult surveyed 500 decision-makers of small- and medium-sized businesses in the United States from January 14-January 24, 2022. The audience was defined as those at organizations with 11-500 employees at the VP level and above. The data was unweighted, and Morning Consult used quotas to approximate the composition of the audience. The margin of error for this study is +/ 4 percentage points.