Zoomtopia AI

Making work smarter, faster, and more human with practical AI implementation

Following these principles helps IT leaders make informed decisions that align AI adoption with business priorities.

Published on October 10, 2025

Making work smarter, faster, and more human with practical AI implementation

In this blog

01 AI adoption starts with governance - Jumplink to AI adoption starts with governance
02 Quick wins that build confidence - Jumplink to Quick wins that build confidence
03 Tracking impact from efficiency to engagement - Jumplink to Tracking impact from efficiency to engagement
04 Preparing for AI that works alongside your teams - Jumplink to Preparing for AI that works alongside your teams
05 Practical guidance for AI adoption - Jumplink to Practical guidance for AI adoption
06 See how Zoom can work for your organization - Jumplink to See how Zoom can work for your organization

Robin Bunevich

Product Marketing Manager, Zoom AI

Robin Bunevich is a Product Marketing Manager at Zoom. She oversees product marketing and strategy for Zoom AI. After three years of leading marketing for Zoom’s Event Solution products, and launching one of the fastest growing products at Zoom, Zoom Events, she is now focused on helping organizations seamlessly adopt AI into their workflows. Prior to Zoom, she ran marketing for live events at The New York Times, and was instrumental in helping the organization transition to a fully virtual events program in March of 2020. At Zoom, Robin uses her 15 plus years of marketing and advertising experience to drive awareness and adoption for Zoom’s AI solutions.

Artificial intelligence (AI) is one of the most talked-about topics in enterprise IT today. For many leaders, the challenge has moved past understanding the potential of AI, but finding the right way to apply it. CIOs and IT decision-makers are being asked to balance innovation with governance, productivity with privacy, and speed with long-term strategy.

At Zoomtopia 2025, American Express Global Business Travel (Amex GBT) shared how they’re navigating this new phase. It's a useful exercise to understand how one of the world’s largest travel management companies is deploying Zoom AI Companion in ways that are practical, people-focused, and measurable.

Dive into our two tracks designed for IT leaders to explore 1) ecosystem integrations that can help you manage your organization's complex tech stack and 2) enterprise-ready infrastructure and security solutions.

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For many organizations, governance is the foundation for AI adoption. Amex GBT established a structured oversight process before implementing any generative AI tools, ensuring that every initiative met ethical, security, and business standards.

“Before starting any new use case and implementing anything, we established a robust governance model with new management policies and a dedicated oversight process. This builds trust with our internal stakeholders, as well as our customers, right from the get-go.”

Gary Bongiori, Head of AI Marketing, Amex GBT

This disciplined approach builds confidence internally, giving employees assurance that AI tools are safe and compliant. For IT leaders, it underscores a broader trend: governance should enable adoption, not block it. Clear policies, oversight committees, and ethical frameworks allow enterprises to scale AI while protecting sensitive data and maintaining stakeholder trust.

This work isn't meant to slow things down. It's what makes scaling possible.

Rolling out AI across a large organization can be daunting. Amex GBT focused on delivering tangible, immediate value first. Features like meeting summaries, automatic action items, and the “Catch Me Up” capability addressed everyday pain points, giving employees a reason to engage with AI from day one. By tackling universal pain points first, Amex GBT ensured employees experienced immediate value, fostering confidence and adoption.

“Zoom AI Companion, with meeting notes, capturing decisions and next steps automatically, and also the Catch Me Up capability, was a great fit. These features allowed us to introduce AI Companion as a quick win, easy to implement from a technical perspective, and they solved universal pain points without asking our users to change how they work.”

Ingo Mueller, Director of Global Networks and Productivity Tools, Amex GB

Starting with these smaller, highly relevant use cases allowed Amex GBT to demonstrate the benefits of AI without overhauling workflows. IT decision-makers can take note: early wins build trust, create momentum, and pave the way for broader deployments. Employees are more likely to adopt AI tools when the first experiences provide clear, immediate value.

For IT decision-makers, anecdotes are useful—but data is essential. Amex GBT set clear metrics to evaluate the impact of Zoom AI Companion.

They measured time savings in meetings, reductions in manual reporting, and improvements in follow-through. But they also tracked less obvious outcomes, like employee engagement and inclusivity.

“Our survey feedback showed that 75% of the users with meeting notes enabled reported a productivity increase, saving at least 15 minutes on a daily basis.”

Ingo Mueller, Director of Global Networks and Productivity Tools, Amex GB

For IT leaders, this highlights the evolving definition of ROI in AI: it’s no longer just about efficiency. Measuring productivity, employee satisfaction, and cross-team collaboration provides a more holistic view of the value AI delivers. Organizations that capture these metrics can make stronger cases for investment and continued adoption.

For IT leaders, the lesson is clear: adopting AI today is about preparing for autonomous, integrated systems tomorrow. Laying the groundwork with governance, adoption frameworks, and measurement strategies ensures that organizations are ready to leverage more advanced AI safely and effectively.

Amex GBT is already exploring the next generation of AI: agentic tools that reason, take action, and orchestrate workflows alongside employees. This approach transforms AI from an assistant to a teammate, capable of handling routine work and allowing staff to focus on strategic priorities.

“We want to leverage AI and potentially agentic and other AI capabilities to see how they can remove the laborious and cumbersome and boring tasks, and allow them to focus on the strategic part of their roles and their expertise.”

Gary Bongiori, Head of AI Marketing, Amex GBT

Amex GBT’s approach offers actionable guidance for enterprises planning AI adoption:

Prioritize governance: Policies and oversight create trust and enable scale.
Focus on early wins: Tangible successes demonstrate value and drive adoption.
Invest in enablement: Clear training, communication, and support help employees use AI effectively.
Measure outcomes holistically: Include collaboration, engagement, and employee satisfaction alongside efficiency.
Prepare for next-generation AI: Laying the foundation now enables smooth adoption of agentic and autonomous systems.

By framing AI adoption in terms of trust, usability, and measurable outcomes, IT leaders can not only deploy tools safely but also unlock real business value. Following these principles helps IT leaders make informed decisions that align AI adoption with business priorities.

Watch the replay of Zoomtopia 2025 on demand to hear from our customers, see demos of our integrations in action, and learn about our latest AI innovations. You’ll get an in-depth look at how Zoom can support your organization, no matter how complex your needs are.