A recent Morning Consult survey about the future of hybrid events found that hybrid events will continue to play a pivotal role for organizations. Most event marketers surveyed agreed that “hybrid events are the future of event planning/management.”
The ability for remote and in-person audiences to be part of the same event makes it easy to see why hybrid events are growing in popularity. Not only can businesses increase capacity, but they can extend their brand far beyond the reach of four walls.
But as hybrid experiences evolve, so do your audience’s expectations. Virtual attendees need more than a live-stream of an in-person event. They crave the same networking opportunities and interaction that traditional events provide. This pressure to satisfy both audiences remains top of mind for event marketers, with Morning Consult citing “whether hybrid events will be engaging enough for attendees” as marketers’ greatest concern.
To minimize this burden, consider the event from the audience’s perspective. A poor viewing or listening experience and one-way chat boxes can cause attendees to become disengaged and log off. Choose a hybrid events solution like Zoom Events that is built with virtual audiences in mind to promote communication and interaction regardless of location.