Networking is one of the greatest benefits of in-person events, but it’s still possible with virtual and hybrid experiences. Event professionals who are directly involved with planning and organizing events feel that hybrid events facilitate interaction between virtual and in-person attendees very well. All told, 54% of those surveyed support this idea, and 61% believe the interaction between virtual and in-person attendees is the greatest benefit of hybrid events (higher than any other benefit).
At Zoom, we strongly believe in virtual networking. That’s why our event management platform, Zoom Events, has a new networking feature specifically designed to capture the magic of in-person events and connect virtual attendees with one another. As evidenced by the Morning Consult survey, exchanging contact information and having meaningful conversations at a hybrid event are considered the most ideal possible interactions by event marketers. Our virtual networking tool enables participants to create profiles using images, social handles, and contact details in addition to several opportunities to chat before, during, and after an event.