In-person events may be returning, but the demand for virtual and hybrid experiences remains strong. Not only are they cost-effective and beneficial for remote audiences, but they allow event marketers to extend their brand reach far beyond the four walls of a traditional conference space.
You may be thinking, “Sign me up!” But if you’re new to hybrid events and not sure where to start, keep reading for some expert advice to help you build your own playbook. We asked Savannah Fairbank, a seasoned virtual events manager at global law firm, Cooley LLP to share some insight from her personal experience hosting hybrid events and tips to keep your audiences engaged.