Event marketers live and breathe data, which is yet another reason virtual events have catapulted into the mainstream. Collecting data from an in-person event can be challenging, as booth scans and session registrations aren’t always an accurate reflection of ROI. But with Zoom Events, you can access analytics around the most popular sessions, number of chat conversations, livestream views, recording views, Q&As for follow-up, and more!
Available as a downloadable report or live dashboard, event hosts can use this valuable data to make informed decisions for follow-up events or lead-generating conversations. Even more, sessions can be recorded to the cloud or your desktop to distribute post-event for additional training, replays, or as gated content to capture leads and keep the momentum going.