Get clear insights into how people watch and engage with your videos. Zoom Video Management helps you see what’s resonating, what’s not, and where to focus next.
FAQs
Got questions? We’ve got answers.
You can view detailed video analytics for each recording and channel, including total views, watch time, unique viewers, and engagement rates. These insights help you understand which content resonates most with your audience and where viewers drop off.
Yes. When sharing internally, you can track viewer activity to understand who’s watching, how long they watched, and when they were most engaged. This helps identify your most active audiences and tailor future content accordingly.
The video analytics dashboard includes metrics such as total views, average watch time, completion rates, engagement interactions (like comments or reactions), and top-performing videos or channels. Admins can also access organization-wide reports for deeper insights.
By identifying which videos and topics drive the most engagement, you can focus on creating more of what works. The video analytics reveal patterns in viewer behavior, helping you refine your messaging, format, and distribution strategy.
Yes. All videos hosted in Zoom Video Management — whether recorded in Zoom or uploaded from another platform — are included in analytics tracking once processed.
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Zoom AI Companion is available with eligible paid Zoom Workplace plans. May not be available for all regions or industry verticals. Learn more.