Bauerfeind’s training team was small, but the company’s global success created an ever-growing demand for education. Traditional tools like TeamViewer limited participation to small groups, and delegating training to subsidiaries proved too complex to manage. The company needed a way to reach thousands of participants worldwide—without sending trainers on endless flights.
A digital leap forward: Transforming medical training through Zoom Events
The search led to Zoom Events, an all-in-one platform for large-scale virtual training and events. It offered a strong combination of reliability, data security features, and ease of access—essential for Bauerfeind’s professional external communication. Instead of waiting for lengthy internal processes, the team leveraged Zoom’s agility to move fast and deliver results.
“I’m not someone who takes every step of the staircase—I look for the shortcut to get things done. Zoom makes that possible," says Michal.
The "clone effect": tripling capacity with Simulive
The real breakthrough came with Simulive, a Zoom Events feature that allows pre-recorded sessions to be broadcast as live events. Trainers can interact with participants in real time via chat or Q&A while the video plays. This approach effectively “cloned” Bauerfeind’s experts, enabling them to run multiple sessions simultaneously—even in different languages. “We’ve basically cloned our trainers twice over—one trainer can now manage three sessions at once,” says Michal.
The result: Bauerfeind now reaches 6,000 to 8,000 external participants per year, a massive leap from the early days of small, local sessions.
From video chaos to centralized clarity: Zoom Video Management
As training scaled, so did the content. Previously, videos were scattered across Vimeo, YouTube, and internal servers. With Zoom Video Management, Bauerfeind consolidated its training videos into a single, searchable video hub, complete with playlists, analytics, and on-demand access. Michal: “It used to be chaos—videos everywhere. Now we have a central library and can see exactly which content performs best.”
This centralized approach not only improved accessibility but also provided data-driven insights into viewer engagement, helping Bauerfeind refine its content strategy for maximum impact.
From manufacturer to service partner: Events as a new opportunity
Bauerfeind’s digital transformation didn’t stop at internal training. The company now offers digital event production services to its partners. For example, when a major medical retailer needed its own training event, Bauerfeind produced the content, streamed it via Zoom Events as a Simulive session, and provided live chat support during the broadcast.
This new model strengthens customer relationships and positions Bauerfeind as a trusted digital partner. The team also uses Zoom Video Management to create branded, curated video channels for clients—often within a single day.
