How Tawuniya modernized insurance services across Saudi Arabia with Zoom Contact Center

Discover how Tawuniya Insurance, in partnership with Wesal and Zoom, transformed customer engagement across Saudi Arabia’s healthcare network—achieving a more than 15% engagement growth while maintaining compliance with national data regulations.

Tawuniya Insurance
Tawuniya Insurance
The challenge:

Tawuniya needed to modernize insurance services across 60+ hospitals while maintaining strict data protection and compliance standards.

The solution:

Zoom Contact Center enabled video-powered kiosks that connect patients directly with remote insurance advisors.

The implementation:

Delivered in partnership with Wesal, supporting local compliance requirements and seamless integration with hospital systems.

The impact:

Customer engagement grew by more than 150%, satisfaction reached about 4.81/5, and approvals dropped from hours to minutes.

The partnership:

A trusted collaboration between Tawuniya, Wesal, and Zoom that balances innovation with regulatory confidence.

Products used

As part of Saudi Arabia’s Vision 2030, Tawuniya, one of the Kingdom’s largest insurance providers, set out to modernize how customers access health and motor insurance services. The company’s goal was to make insurance interactions faster, more transparent, and accessible to everyone—from major hospitals in Riyadh to remote clinics in the south.

The challenge: scaling service in a regulated industry

 

Before the transformation, Tawuniya relied on on-site agents in select hospitals to handle insurance approvals and inquiries. This model created bottlenecks, long wait times, and inconsistent service quality. At the same time, the company faced the challenge of modernizing within one of the most highly regulated industries in Saudi Arabia, where data protection and residency laws are stringent.

 

Tawuniya needed a secure, compliant, and scalable solution that could deliver high-quality cloud-based services without compromising regulatory standards. Zoom Contact Center, hosted in the Saudi data center, provided the foundation for this transformation. The platform’s local hosting and encryption capabilities allowed Tawuniya to confidently adopt a cloud-first model while supporting national data residency requirements.
 

This collaboration demonstrated that even in a tightly regulated environment, innovation and compliance can coexist—empowering Tawuniya to deliver modern, accessible insurance services to residents.

The solution: video-enabled kiosks powered by Zoom

 

Tawuniya introduced video-enabled kiosks that allow patients to quickly connect with remote insurance advisors through Zoom Contact Center. Within minutes, customers could complete approvals that previously took hours.

Customer acceptance of the new kiosk solution exceeded expectations. While some early users were initially hesitant to interact with digital systems, Tawuniya recognized that education and trust would be key to adoption.

 

The company launched a nationwide awareness initiative called “Virtual Delegate”, a campaign designed to help customers understand and embrace the new technology. Through television spots, social media outreach, and in‑hospital demonstrations, Tawuniya showed patients how to use the kiosks to connect directly with insurance advisors.

 

Hospital staff were trained to guide visitors through their first interactions, providing smooth and supportive experiences. As a result, utilization rates rose sharply, and customers began to view the kiosks as a convenient, reliable way to manage their insurance needs—turning initial curiosity into lasting confidence and satisfaction.

The results were immediate and measurable:

  • Customer engagement grew by more than 150% year-over-year.
  • Customer satisfaction reached about 4.81/5, reflecting improved accessibility and service quality.
  • Insurance approvals dropped from hours to minutes, with 500+ calls handled in the first week of the proof of concept.
  • 35 kiosks were deployed across hospitals within six months, supported by 17 remote agents.

Partnership in action

 

The deployment was executed in close collaboration with Wesal, a trusted local Zoom partner. Wesal played a key role in confirming the solution supported Saudi compliance standards, integrated seamlessly with hospital systems, and delivered a smooth user experience.

 

This partnership was more than technical - it was strategic. Wesal’s local expertise and Zoom’s global technology combined to create a model of shared accountability and innovation, demonstrating that strong partnerships are essential for sustainable digital transformation.

The future: AI and accessibility

 

Tawuniya’s next step is integrating AI-driven chat and Arabic language support to make the experience even more inclusive. The company is exploring AI avatars and chatbots to handle first-line inquiries before escalating to live agents.

 

With Zoom Contact Center and Wesal’s partnership, Tawuniya is setting a new benchmark for digital insurance services, with a focus on efficiency, compliance, and enduring trust.

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