40 webinar statistics every business should know in 2025

If you want more leads and increased revenue, you’ve got to set yourself apart. But with plenty of competition and constant changes in the business world, how do you stand out? 

Webinars are an excellent option. In fact, based on research by TwentyThree, over 78% of companies polled said they’re either increasing their webinar budget this year or staying the same as last year, which is great evidence of their effectiveness. Whether you want to engage more leads, share information, or simply raise brand awareness, webinars can help. 

This post will delve into why webinars are great for marketing and provide plenty of statistics to back up their usefulness.

Webinars have become a tool for modern marketing and communication strategies. These key webinar stats outline  the current webinar landscape and give you the knowledge to improve your efforts with the best webinar platforms:

1. Ninety-eight percent of marketers plan to enhance their webinars with AI in the next year. (Kaltura)
2. Over half of webinar makers have been creating webinars for four or more years. (TwentyThree)
3. Webinar growth shows little sign of slowing down, with nearly 20% of webinar makers saying they began their webinar program in 2023 or 2024. (TwentyThree)
4. In the last year, 55% of B2B marketers used webinars to distribute content. (Content Marketing Institute)
5. Nearly half of all webinar-creating organizations run 11 or more webinars per year, with 7% producing 100 or more. (TwentyThree)
6. The average webinar cost per lead is $72. (Visitor Queue)
7. B2B marketers say it’s a close race between webinars (51%) and in-person events (52%) as the most effective distribution channel. (Content Marketing Institute)
8. Nearly one-third of B2B marketers expect their organization to increase its investment in webinars in 2025, with 21% also expecting increased investment in digital events. (Content Marketing Institute)
9. Over 90% of organizations have run the same or more webinars compared to last year. (TwentyThree)
10. Over a third of organizations that create webinars have a dedicated webinar team or program manager. (TwentyThree)

With changing technology and increasing advances in AI, does webinar data show that webinars are still worth it in 2025?
In short, absolutely.

Here are a few compelling data points that confirm our assessment:

11. High-performing webinars can see a 64% average engagement rate. (BigMarker)
12. Webinar hosts extended audience engagement by up to 50% when adding chat, Q&A, polls, surveys, videos, and offers. (BigMarker)
13. Between 2024 and 2025, there has been nearly 20% growth in the number of organizations integrating webinars into their marketing plans. (TwentyThree)
14. Over 62% of companies that create webinars say webinars are extremely or very important elements of their digital strategy. (TwentyThree)
15. Webinars have an average conversion rate of 61.7%. (TwentyThree)

Beyond the initial sign-up numbers lies the true test of a successful webinar: attendance and engagement. These metrics reveal how many registrants tune in and actively participate. Understanding audience behavior through key statistics like webinar attendance and conversion rates allows you to tailor your webinars to resonate with your target group, maximizing their impact and achieving your marketing goals.

16. Nearly half (42.6%) of organizations have increased their annual webinar frequency from the previous year. (TwentyThree)
17. One report found that high-performing webinars attracted an average of 375 registrants, with 214 attending on average. (BigMarker)
    
18. Thirty-one percent of marketers report maximizing engagement as a top challenge in their webinar strategy. (Kaltura)
19. Forty-one percent of marketers strive to improve networking and engagement in their webinars. (Kaltura)
20. Features marketers' find analytics dashboards (48%) and networking and engagement features (41%) are lacking in webinar technology. (Kaltura)
21. Most webinars take place from Tuesday to Thursday, but Friday has the highest webinar attendance rate. (TwentyThree)
22. The best time of day to host a webinar is between 11 a.m. and 2 p.m. (BigMarker)
23. Nearly half (49%) of marketers use engagement analytics to refine their marketing strategies, while only 20% leverage it for lead scoring. (Kaltura)
24. Over 88% of webinars are standalone or one-off events, with 44% episodic and 23.5% recurring. (TwentyThree)
25. Only 2% of organizations are effectively using webinars for relationship building, resulting in untapped potential. (TwentyThree)
26. The average open rate for webinar invitation emails is 1.7x higher than general marketing emails. The average click rate is 4.5x. (BigMarker)

The power of webinars varies across industries. Some sectors rely heavily on them, while others favor different delivery methods. Delving into industry-specific webinar statistics sheds light on which fields are most active in this space and how content themes differ.

27. One analysis showed that the industry with the highest attendance rate is pharmaceutical (50%), while the lowest are software and services (28%), diversified capital markets (20%), and education services (20%). (Banzai)
28. Sixty-six percent of organizations creating webinars use them to educate customers and improve their experience, with lead generation coming in second at 65%. (TwentyThree)
29. Sixty-five percent of marketers repurpose webinar content, which is a time-saving, money-saving, and audience-building tactic. (Kaltura)
30. Startups with under $1 million in revenue see half the attendance rate of companies with $1 million to $10 million in revenue. (Banzai)
31. For marketers, 24% report that webinars are their most important tool and play an important strategic role. (Kaltura)
32. About 22.8% of webinar-creating organizations plan to spend more on webinars going forward, with 56.4% planning to spend about the same amount. (TwentyThree)
33. The virtual events industry is expected to reach a value of around $1.03 trillion by 2032, at a compound annual growth rate of about 14% between 2023 and 2032. (Custom Market Insights)
34. Marketing teams use webinars the most (83.5%), with sales (69.7%) a close second. The lowest use comes from design (10.9%) and HR/recruitment (5%). (TwentyThree)
35. Industries like financial services, healthcare, and education are most engaged in webinars that take place outside of business hours. (BigMarker)

Webinars are no longer simply online presentations. The key to unlocking their potential lies in conversions — turning those attending viewers into active participants who take the next step in their journey with your brand.

36. When conducting polls during a webinar, the average poll responses total 87, with top performers seeing an average of 375. (BigMarker)
37. Webinars held during business hours see significantly higher response rates (averaging 50%-55%) than those outside business hours (25%-30%). (BigMarker)
38. The average call-to-action click-through rate (CTR) for webinars hovers around 8.74%, but top performers consistently achieve 17.5% CTRs. (BigMarker)
39. Live webinars are the leader in lead generation, accounting for 91.3% of leads compared to just 9.7% from on-demand options. (TwentyThree)
40. Webinars attract an average of 307 sign-ups, with a 58% attendance rate. (TwentyThree)

Webinars can be great avenues to market your business and expand your reach. For starters, they offer a unique blend of information-sharing, real-time engagement, and interaction you don’t get from most other marketing channels. They can also be done from anywhere, which is ideal for today’s hybrid workforce. Plus, attendees make the choice to sign up because they’re already interested in your offerings, which means they’re often more likely to convert than other prospects. 

As you’ll see from the webinar statistics above, webinars also have high rates of attendance and engagement, giving you the opportunity to meet plenty of prospects. Webinars are also versatile — in addition to live webinars, you can repurpose content for on-demand sessions, short-form videos, blogs, or social media.

Unlike traditional, one-way presentations, webinars are interactive, promoting engagement and collaboration through features like polls and Q&A. This two-way dialogue fosters stronger relationships with your audience, ultimately converting viewers into loyal customers.

Accessibility, engagement, and convenience are the driving focus of successful webinars. Platforms like Zoom Webinars elevate these elements, creating immersive online experiences that drive knowledge sharing, collaboration, and dynamic audience interaction.

Explore Zoom Webinars features and discover how they can transform your virtual events.