Siła webinarów różni się w zależności od branży. Niektóre sektory w dużym stopniu na nich polegają, podczas gdy inne preferują inne metody. Zagłębienie się w statystyki dotyczące webinarów branżowych pomaga zrozumieć, które dziedziny są najbardziej aktywne w tej przestrzeni i jak różnią się tematy przedstawianych treści.
Here are some industry-specific webinar stats:
29. One analysis showed that the industry with the highest attendance rate is pharmaceutical (50%), while the lowest are software and services (28%), diversified capital markets (20%), and education services (20%). (Banzai)
30. Sixty-seven percent of organizations creating webinars use them to educate customers and improve their experience, with lead generation coming in second at 65%. (TwentyThree)
31. Sixty-five percent of marketers repurpose webinar content, which is a time-saving, money-saving, and audience-building tactic. (Kaltura)
32. Startups with under $1 million in revenue see half the attendance rate of companies with $1 million to $10 million in revenue. (Banzai)
33. For marketers, 24% report that webinars are their most important tool and play an important strategic role. (Kaltura)
34. Twenty-five percent of webinar-creating organizations plan to spend more on webinars going forward, with 55% planning to spend about the same amount. (TwentyThree)
35. The virtual events industry is expected to reach a value of around $1.03 trillion by 2032, at a compound annual growth rate of about 14% between 2023 and 2032. (Custom Market Insights)
36. Marketing teams use webinars the most (85%), with sales (71%) a close second. The lowest use comes from design (9%) and HR/recruitment (8%). (TwentyThree)
