Contact Center CX 操作說明

什麼是客服中心縮減,如何減少其發生?

客服中心縮減是指排定時間中由於專員的休息、訓練或其他因素而無法進行客戶互動的百分比。

7 閱讀分鐘

發佈日期 2024年9月20日

客服中心主管正在工作

Imagine a scenario where a team of 50 agents is scheduled to handle customer calls, but only 40 are available. The result? Longer wait times, frustrated customers, and increased pressure on the available agents. That’s the effect of call center shrinkage.

Call center shrinkage is a crucial metric that significantly impacts a call center’s efficiency. Shrinkage refers to the percentage of time agents are unavailable to handle customer interactions, even though they are scheduled to work.

Managing shrinkage in a call center effectively is vital for maintaining optimal performance, ensuring customer satisfaction, and keeping operational costs in check. In this post, we’ll learn various causes of call center shrinkage, how to calculate shrinkage, and what you can do to reduce it.

What is shrinkage in a call center?

呼叫中心離線率係排定工作的代理人數與實際可處理客戶互動的代理人數之間的差距。這是由休息、訓練課程與會議等內部因素,以及計劃外缺勤等外部因素造成的。

可用代理減少會導致效率低下,造成處理的呼叫減少、等待時間延長,以及 客戶不滿意度增加。高離線率也會對代理造成壓力,導致職業倦怠,同時因需加班或增加人手而增加營運成本。长期下来,未妥善管控的離線率會損害公司聲譽,並削弱客戶信任。

客服中心縮減的原因

客服中心縮減受內部和外部因素影響,這些因素會縮短可用專員時間。內部原因源自客服中心的日常運作和管理,而外部原因往往無法立即控制。

插圖顯示客服中心縮減的各種原因,包括內部和外部原因

內部原因

縮減的內部因素源於客服中心的日常活動和例行工作。這些可能包括:

  • 休息和午餐:定期休息和午餐對於專員的健康是必要的,但它們會暫時減少可以處理電話的專員人數。例如,如果太多的專員同時休息,這可能導致客戶的等待時間更長,並對剩餘員工的壓力增加。
  • 訓練課程:持續訓練對於讓專員掌握程序和技術的最新狀態至關重要。但是,在這些課程期間,專員將會從其主要角色中脫離,進而減少可以處理客戶查詢的人力,這可能影響服務等級。
  • 會議:定期會議對於提高績效至關重要,但它們也導致縮減情況。當專員參加會議時,他們無法處理通話,這可能造成瓶頸,尤其是在繁忙時間。
  • Administrative tasks: Agents often have to prioritize updating records and responding to internal communications. While necessary, these tasks take time away from customer interactions, leading to fewer calls being handled and potential service delays.
  • 系統停機時間:即使是最高效率的客服中心,也會面對系統停機時間。無論是由於軟體更新、技術問題或網路故障,這些中斷都會阻礙專員存取協助客戶所需的工具,造成在服務提供中立即且明顯的差距。

外部原因

導致客服中心縮減的外部因素通常在組織直接能控制的範圍之外,但仍會顯著影響效能。這些因素包括:

  • 假期和節日:在假期高峰或節日期間,許多專員可能在休假,使客服中心人員不足。這可能導致更長的等待時間和降低服務等級,因為剩餘的專員難以處理增加的通話量。
  • Sick leave:Unplanned absences due to illness can be unpredictable, leaving the call center short-staffed at critical moments. When multiple agents call in sick, it can create a sudden drop in available workforce, forcing the remaining agents to manage a heavier workload, which can affect both service quality and employee morale.
  • 個人請假:專員可能因各種原因,例如家庭緊急情況或重要的個人事宜請假。雖然這是必要狀況,但這些缺勤也會導致縮減,並可能破壞客服中心維持一致服務等級的能力,尤其是在高需求期間發生的請假事件。

How is call center shrinkage calculated?

Understanding how to calculate call center shrinkage is essential for effective workforce management. The shrinkage formula is:

縮減 (%) = (不可用的總時間/已排定的總時間) × 100

此公式會考慮專員無法處理呼叫的總時間除以其排定工作的總時間。將此比率乘以 100,即可獲得縮減百分比,這表示您排定的員工中有多少人未積極與客戶互動。縮減率越低,客服中心一般的員工利用效率就越高。

計算客服中心縮減的公式

To illustrate how this works in practice, consider an agent with a standard schedule of 260 working days per year and 8 hours per day, totaling 2,080 scheduled hours annually.

The table below identifies how those 2,080 hours are allocated, distinguishing between weekly recurring events and annual day-based allowances.

Category Hours per week Days per year Hours per year Shrinkage %
External shrinkage        
Annual leave 15 120 5.8%
Public 10 80 3.8%
holidays        
Sick leave 6 48 2.3%
Personal time off 3 24 1.2%
Internal shrinkage        
Training sessions 2 13 104 5%
Team meetings 1.5 7.8 78 3.8%
One-on-one coaching 0.5 2.6 26 1.3%
Breaks (2 x 15 min/day) 2.5 13 130 6.3%
Administrative tasks 1 5.2 52 2.5%
System downtime 0.5 2.6 26 1.3%
TOTAL:   78.2 688 33.1%

如何減少客服中心縮減

Reducing call center shrinkage requires a proactive approach to managing both internal and external factors. When you leverage the right tools and strategies, your call center can improve both efficiency and overall service quality.

運用勞動力管理軟體

Workforce management software is a powerful tool that can enhance agent scheduling, so call centers have the right number of agents available at all times. Accurately forecasting call volumes and automating shift assignments allows the software to minimize coverage gaps and unnecessary downtime.

軟體中的即時遵循監控也讓主管可根據排程追蹤專員活動,識別差異並迅速解決問題。如此一來,專員可以持續執行工作,進一步減少縮減並提高營運效率。

簡化訓練和行政工作

Consolidate training sessions and schedule them during low-demand periods so agents stay available when customer demand is highest. Additionally, automating routine administrative tasks, such as data entry or reporting, frees up agents’ time, allowing them to focus more on customer interactions.

實施適合專員的日常工作的微型學習課程,使他們能夠以更短、可管理的逐步方式完成訓練,而不會中斷通話流程。

減少通話量

減少通話量是透過減少對專員需求以將縮減降至最低的策略性方法。實施智慧型呼叫路由可將客戶通話導向最合適的專員或部門,進而減少不必要的轉接和處理時間。

此外,增強自助服務選項,例如互動語音回應 (IVR) 系統和線上常見問答集,使客戶能夠解決常見問題,而無須與專員交談。

投資員工滿意度

身心健康計畫,例如壓力管理研討會或健身房會員資格,可以協助減少缺勤並改善整體專員的健康狀況。鼓勵領導者培養參與和認同文化,也能在保持專員的積極性和投入方面發揮關鍵作用。

提供靈活的工作排程,以滿足員工的個人需求,提高工作與生活平衡並減少倦怠。

利用人工智慧

整合 AI 到您的聯絡中心可以透過自動化例行工作並提高營運效率來大幅減少縮減。採用 AI 的工具,例如聊天機器人和虛擬助理,都可以處理大量客戶查詢,進而釋放人力專注於更複雜的問題。這可減少對專員保持服務的持續需求,降低整體縮減率。

AI can also assist in predictive scheduling by analyzing patterns in call volumes and agent performance, helping managers improve workforce allocation and reduce idle time.

Real-time monitoring and analytics enable managers to quickly identify and address deviations, helping agents stay on task.

客服中心縮減與專員使用率

客服中心縮減會測量專員在已排定期間無法接聽電話的部分,例如休息或訓練。例如,如果專員已排定為八小時的輪班,但其中有兩小時用於訓練,則這兩小時就計為縮減,顯示因非通話活動而造成的時間損失。

另一方面,專員使用率可評估專員如何有效利用其可用時間來處理通話。例如,如果專員在扣除休息和訓練後可以使用六個小時,但僅花費四小時積極通話,這表示有兩小時的生產時間落差。

Zoom CX can help reduce shrinkage

A well-designed contact center is crucial for operational efficiency and minimizing shrinkage. Zoom CX offers robust workforce management and quality management solutions tailored to achieve these goals. Advanced scheduling capabilities improve agent allocation, while real-time adherence monitoring enables managers to track and adjust agent availability in real time.

The software also automates administrative tasks, reducing the time agents spend on non-customer activities. Plus, intelligent call routing directs calls to the right agents.

Request a demo for Zoom CX today to see how we can help you streamline operations and ultimately reduce call center shrinkage.

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