Zoom's native integration with Zoom Meetings and Zoom Phone, complete workflow orchestration, and unified data foundation helped earn its Leader position.
Select a language
IDC
September 2026
Worldwide
Revenue Intelligence & Sales Enablement
This IDC study explores how revenue orchestration is evolving from stage-based pipeline management to signal-driven workflows, with agentic AI taking bounded action. It highlights a shift in how buyers evaluate platforms, moving away from feature counts and toward proof of execution. The report evaluates vendors on their capabilities and strategies for enabling AI-enabled revenue orchestration across marketing, sales, and customer success, including workflow design, unified data, analytics, customer life cycle, and sales engagement. The 2026 study, authored by IDC analyst Michelle Morgan, evaluated 11 vendors worldwide.
We believe Zoom's native architecture, built directly on Zoom Meetings and Zoom Phone, contributed to its recognition as a Leader. This architecture brings conversation capture, AI coaching, deal intelligence, and win/loss analysis together on a connected data foundation.
We also believe Zoom Revenue Accelerator's (ZRA) agentic AI capabilities, including Sales Assist for real-time deal guidance, Ask ZRA for natural language pipeline queries, and Sales Roleplay for rep skill-building, support a more coordinated approach to the sales motion by helping teams move from insights to action. The commercial momentum behind this recognition is also notable. ZRA customer count grew 50% across FY2026, per Zoom's FY2026 annual report, underscoring strong market adoption alongside this independent validation.
Read more in our blog post.
Get the excerpt of the report here.
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.