Insights and integrations

Measure the true success of your webinars and events with analytics

Real-time dashboards show you what's working, who's engaged, and how your webinars and events impact your business. No more guessing, no more spreadsheets.

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Track engagement across your entire event program

Replicate success and focus resources on the strategies that drive the most engagement and registrations. Compare performance across every event you run with cross-event analytics. See which topics drive the most registrations, which formats keep people watching, and who your most engaged audience members are over time.

Build profiles of your most engaged prospects

Focus your sales efforts on the prospects most likely to convert. Every poll answer, Q&A question, and session attended gets tracked automatically. Attendee profiles show you exactly who's interested in what, so you can prioritize follow-up instead of treating all registrants the same.

Stop downloading CSVs to see your data

Save time and make faster decisions with instant access to your event data without manual exports or spreadsheet work. Everything you need is right there with Zoom's interactive dashboards. Sort attendees by engagement, drill into specific sessions, and filter by ticket type — no more exporting reports just to answer basic questions.

Connect to the tools you already use

Automatically sync event data to your CRM and marketing tools so your team can act on leads faster without manual work. Registration, attendance, and engagement flow directly to Salesforce, HubSpot, Marketo, Eloqua, and Pardot. Sales gets hot leads, marketing automation fires the right follow-up, you have zero exports.