How the 2020 Marche du Film - Festival de Cannes Went All Virtual with Zoom
Here's how the Marché du Film – Festival de Cannes team used Zoom to provide a world-class virtual experience for the world's film professionals.
2 min read
Updated on October 05, 2022
Published on July 28, 2020
In this blog
Share this post
Marketing Content Manager
Matt leads content marketing for Zoom.
When the global outbreak of COVID-19 threatened to completely disrupt one of the premier events in the film industry, the Marché du Film — Festival de Cannes, the industry arm of the Cannes Film Festival, needed to rethink how to offer its events.
In our latest case study, Jérôme Paillard, the Executive Director of the Marché du Film – Festival de Cannes, said that a pivot to virtual was really the only option to host the market, which provides industry professionals numerous business opportunities, supports international visibility, and serves as a gathering place for those looking to discover the latest industry innovations.
“In 2020, the Marché du Film – Festival de Cannes was urged to take an unprecedented decision to completely convert its physical program normally taking place in Cannes into an all-virtual online event due to the COVID-19 virus,” he said. “To make our activities happen, a number of dedicated tools of virtual communication were necessary. This was a new need for our event.”
The Marché du Film – Festival de Cannes team used Zoom for the transition for numerous reasons, including the ability to organize events in meeting and webinar formats and to accommodate a large number of panelists and attendees, but also the platform’s robust feature set, according to Paillard. Those features include:
Live streaming capabilities
“What specifically attracted us about Zoom’s solutions was the flexibility and the diversity of available integrated features,” Paillard said. “The possibility of embedding the chosen tool into our platform was one of our primary requirements when looking for the best solution. Zoom’s fantastic API and SDK libraries were among the key elements that made us opt for Zoom. The customized live streaming on social networks was very important to improving the user experience.”