Rooms & Workspaces How-to

Zoom Rooms Digital Signage: 10 Do’s and Don’ts to Better Manage & Share Company-Wide Information

5 min read

Updated on September 30, 2022

Published on December 23, 2019

Zoom Rooms Digital Signage
Matt Wesson
Matt Wesson
Senior Creative Projects Manager
Did you know that when you purchase any Zoom Rooms license, you get unlimited Digital Signage capabilities included at no additional cost? Zoom Rooms Digital Signage is a great way to share important announcements and other information in the form of images, videos, and URLs across any display around your office.  Informed, engaged employees are the happiest employees, and organizations seemingly cannot provide enough informative content for employees. Digital Signage significantly simplifies the process without hammering email inboxes or messaging channels. Some common ways our customers like to use Digital Signage include:
  • HR announcing hiring updates, team restructurings, or important open enrollment dates
  • Sales teams stimulating some friendly competition by posting monthly leaders in pipeline or lead-generation metrics
  • Workplace displaying daily lunch menus, holiday office hours, and building closures
And the best part: You can easily manage and remotely control the content displayed across your building’s screens right from the Zoom Admin Portal.

How customers use Digital Signage

PopSockets, which makes those cool grips for your smartphone, made internal communications more efficient and streamlined with Zoom Rooms Digital Signage, simplifying announcements among offices without directly messaging employees.  “Digital Signage was huge here,” said Mike Henning, PopSockets’ senior director of infrastructure and technology enablement. “People can now walk through our spaces and see what we’re presenting and doing on these digital screens, and the reaction we often get is, ‘Wow, this technology is really cool.’ ” BAYADA Home Health Care presented at a previous Zoomtopia user conference on the value of Zoom and Zoom Rooms Digital Signage “Prior to Zoom’s Digital Signage, we were using a number of different technologies to manage our signage, yet we couldn’t scale with it due to the costs of the hardware and the licensing,” said Dennis Vallone, IT manager of enterprise video and collaboration services at BAYADA Home Health Care. “We chose Zoom because of its centralized cloud-based management, easy access for content publishers, minimal need for administration, and cost-effectiveness.”

Digital Signage best practices

Here are 10 do’s and don’ts to help Zoom admins and end-users get the most out of Zoom Rooms Digital Signage:

DO: Utilize Content Libraries

If you’re managing multiple office locations or have designated multiple users to manage digital signage, libraries are a great way to streamline updates and branding and make sure the correct signage is running at the correct time. Zoom Rooms Digital Signage - Add Content

DO: Schedule Content With Lists 

Have a specific set of content that needs to run for a set period of time? Creating a new content list for that time period is a great way to have timely signage content update automatically, and disappear when you need it to. Zoom Rooms Digital Signage - Scheduling

DO: Add a Variety of Content 

If you really want to grab the attention of passers-by, display a variety of content types. Use a mix of pictures (.JPEG, .PNG) video (.MOV, .MP4, .AVI, .WMV), or dynamic webpages, all of which are supported and easily added to Digital Signage.

DO: Use the Video + Content Option

Need to display a lot of information at once? You can utilize the “Video + Content” option to split your screen and display two pieces of information simultaneously. This is great if you have a piece of content you always want displayed.  Zoom Rooms Digital Signage - Video + Content

DO: Save Time With Web Content 

When the information you’re looking to display is dynamic, adding a webpage to your content queue can save a lot of work by updating automatically every time it displays. This is perfect for things like KPI dashboards, customized layouts, and weather. 

DON’T: Ignore Hierarchies

The way you organize your Digital Signage can have a big impact on how you manage or update your digital signage with multiple role-based admins. Organizing your digital signs into a hierarchy based on location makes it easy to update all of them from a single place and not individually. It also simplifies permission settings for the different admins that may be managing different Digital Signage across offices, buildings, floors, and departments. Zoom Rooms Digital Signage - Hierarchies

DON’T: Forget Your Sound Settings

It’s always important to remember that your digital signs can display websites and videos with the sound on. While this is nice for certain use cases, it might not be the best for others. Always make a note of this setting before adding content. 

DON’T: Forget About Meetings 

Zoom Rooms Digital Signage can easily be invited into Zoom meetings and configured to auto-answer incoming internal meeting invites. This is a great way to broadcast important meetings or other company-wide events and updates. 

DON’T: Forget About Widgets

Want to display something like the local weather at all times, but don’t want to use all the screen real estate of the “Video + Content” option? It’s easy to add a weather widget to a screen or screen hierarchy.  Digital Signage - Add Weather

DON’T: Underestimate Use Cases

The thing that makes Zoom Rooms Digital Signage different from other solutions is its flexibility. You can easily use it to display content, broadcast important meetings, or share content wirelessly to collaborate as a team. Dream big!  Got a Zoom Room license but not yet using Digital Signage? Set up a personalized demo with a Zoom product specialist today to learn more about how you can save money and enhance messaging with unlimited Digital Signage and Scheduling Display services included with Zoom Rooms.

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