Sales Insights & Trends AI

Smarter agents with deeper context: The next frontier in revenue AI

General Manager of Zoom Revenue Accelerator and Zoom's Chief Digital Information Officer, Awinash Sinha, explores how revenue intelligence is evolving from static data to dynamic, context-driven insights.

4 min read

Updated on January 29, 2026

Published on January 29, 2026

In this blog

01 The real bottleneck isn’t AI tools, it’s decision context - Jumplink to The real bottleneck isn’t AI tools, it’s decision context
02 Why an AI solution built on a native collaboration suite is the game-changer - Jumplink to Why an AI solution built on a native collaboration suite is the game-changer
03 Context as the new competitive moat - Jumplink to Context as the new competitive moat
04 The takeaway - Jumplink to The takeaway

Awinash Sinha

ZRA General Manager and Chief Digital Information Officer, Zoom

While 2025 marked the rise of AI agents, with widespread excitement around autonomous workflows and complex task automation, a fundamental truth is emerging as we move into 2026: AI agent's effectiveness depends on the quality of the context it operates within.

Autonomous agents can only deliver real business outcomes when they have access to the right decision context. Revenue leaders who ground AI solutions in authentic human context, capturing how buyers actually think, evaluate, and make buying decisions, can set themselves apart from the competition and unlock accelerated revenue growth.

At Zoom, our approach to AI revenue intelligence is built on four pillars that define how intelligence becomes truly impactful for business:

Context: Real-life understanding of decision parameters comes from the collaboration suite where people actually work—not just from transactional data. Comprehensive input from both collaboration and transactional insights is critical for AI model efficacy.
Accuracy: By orchestrating multiple AI models in internal tests through our agentic federated framework, we aim to deliver deeper reasoning coverage and more reliable factual synthesis than a single model can achieve. Read more in our blog Zoom AI: Redefining what's possible.
Trust: Security and privacy are built in from the ground up, not bolted on as an afterthought. This foundation makes Zoom a trusted platform for millions of users, from SMBs to Fortune 500 companies.
Simplicity: The most powerful AI should feel effortless. We've built Zoom on a foundation of experience, designing every product and feature to fit seamlessly into the way teams already work. Zoom Revenue Accelerator (ZRA), our revenue intelligence AI solution is built on these same design principles.

Most AI tools operate on fragmented and outdated context. Systems of record capture decisions in isolation, disconnected from the discussions that shaped them.

Today's buyer journey is conversational, multi-threaded, and deeply human. Decisions unfold across side chats, message threads, and quick follow-ups—yet most legacy (non-AI native) systems miss this critical context.

This is where first-party collaboration context becomes transformative. Zoom powers the conversations where selling actually happens, giving our AI the ability to truly understand, not just observe.

Context isn't about more data; it's about situational understanding, answering questions like:

Why is this deal actually stuck?
Who's influencing the decision behind the scenes?
When did sentiment shift, and what triggered it?

For example, a deal is stuck in "proposal sent" for three weeks because the client's CFO raised budget concerns in an email thread—context the CRM never sees. That's where ZRA can fill in the gaps, capturing context natively within Zoom's trusted collaboration environment.

The richest decision context can be found where collaboration naturally happens. When AI analyzes work in real time—across meetings, chats, and shared spaces—it captures the tone, urgency, and subtle dynamics that define authentic buyer relationships.

This creates "living context": a continuously updating understanding of the deal landscape that transforms agents from reactive to anticipatory, from generic to situational.

ZRA grounds sellers in the reality of what's actually happening. By connecting communication, coaching, and execution in one platform, ZRA can transform customer interactions into measurable revenue impact.

As AI becomes commoditized, context emerges as the true differentiator. Only those with first-party conversational context and real-time collaboration signals can send the right message, escalate the right deal, and coach the right rep at precisely the right moment.

ZRA is purpose-built for this new era where deep, continuous analysis of customer interactions separates meaningful action from measurable impact.

The next era of revenue innovation won't be defined by who builds the most agents. It will be defined by who harnesses the deepest, most dynamic context to drive AI effectiveness and deliver real business outcomes.

At Zoom, we believe the future of revenue AI will be defined by those who see deals as they truly are: alive, evolving, and fundamentally human, not just static entries in CRM systems. Because at the end of the day, agents act, but context wins.

Zoom Revenue Accelerator helps revenue teams connect, coach, and close with precision. Powered by agentic AI, ZRA acts on the richest context available: your own conversations. Reach out for a demo today.