Zoom Webinars features that promote audience engagement:
Q&A - Encourage webinar attendees to send in questions during the webinar that you and your co-hosts/panelists can answer after the presentation is completed. To heighten engagement, enable attendees to answer and upvote other attendees’ questions. Remember to review all submitted questions after the webinar to help tailor content for future webinars.
Polls - After you've scheduled your webinar, scroll to the bottom of the page where you can select polls and/or surveys and can create polls for the event. Zoom Webinars allow you to launch 25 separate polls with up to 10 questions per poll, for each webinar.
Chat - You can use chat in several different ways during the webinar. Allow attendees to chat with your panelists so that other attendees won’t see the messages. Open up chat to everyone so that both attendees and panelists can see messages and responses. Note: If you don’t want attendees to be chatting in the background during a webinar you can disable chat and encourage them to use Q&A for all questions.
Hand Raise - Occasionally, you may want to conduct some impromptu polling to spark engagement! The “hand raise” feature lets your audience quickly vote yes or no to a question. Questions like, “how many of you need a coffee break right now?” provide immediate feedback and can give your audience a change of pace.
Surveys - Adding a post-event survey can provide great insight into how your session was perceived by the audience. Use survey questions to determine the level of engagement generated by the webinar and what information resonated with attendees. You can use a 3rd-party tool, like SurveyMonkey, by adding the external link to the survey selection when you create the webinar, or you can use Zoom’s built-in survey tool.
Zoom app integrations
Zoom’s App Marketplace has a variety of apps that integrate with Zoom Webinars! For example, you can integrate with marketing platforms like Marketo, Pardot, and HubSpot to automatically capture webinar attendees as leads. You also can monetize your event and streamline payment processes through integrations such as PayPal and Eventbrite.
Additional in-webinar recommendations:
- Use the Spotlight video feature to highlight specific panelists’ videos when they’re speaking.
- Share videos and music during the webinar to keep your audience engaged.
- Use a headset to reduce background noise and improve audio quality.
- Look professional. Dress well and use a virtual background to look professional regardless of your location.