How to use AI avatars for Zoom Clips + 6 types of videos to create

Whether you’re looking to reach employees or global customers, video is a powerful way to get your message across. Videos are great teaching tools, enabling you to build awareness of a new product, provide training to employees, or educate customers on how to troubleshoot a common issue. And with the evolution of artificial intelligence, AI avatars and AI video generators are making it easier to overcome some of the barriers to video creation. High production costs, specialized equipment, and time constraints no longer need to be a factor when you want to create high-quality videos.

Zoom Clips, our asynchronous video tool and screen recorder, now gives you the ability to use AI avatars in your clips. You can create a custom avatar that looks and sounds like you, or select from a library of pre-built avatars and add your script to get started. You can even have Zoom AI Companion generate a script for you in Zoom Docs.

You may be wondering how you can benefit from this technology, so we’re diving into six different ways to use AI avatars for Zoom Clips below. But first, here’s a quick primer on AI avatars and their benefits.

An AI avatar is a lifelike digital representation of a human that's created using generative AI. It can speak and show realistic facial expressions, and some can even simulate back-and-forth conversations with humans, similar to a chatbot. However, while chatbots use a text-only interface, avatars are brought to life in human form over video, adding another layer of interactivity. These AI avatars can be used to generate videos for a variety of purposes, like marketing, sales, internal training, and customer support.

In Zoom Clips, you can now create a custom avatar that looks and sounds like you with our custom avatar add-on plan — all you need to do is record a short video of yourself speaking. For even faster content creation, Zoom Clips also offers a variety of pre-built avatars and backgrounds for you to choose from, helping you create engaging videos effortlessly. Every AI-generated video is marked with a visual watermark for transparency.

There are several different reasons why you might choose to use an AI avatar for Zoom Clips:

• You don't want to appear in videos. Whether you’re camera-shy or would prefer to keep your personal image off your company’s YouTube page, an AI avatar can take your place on screen.
• You want to save time on video creation. We don’t all have the time to shoot several takes to get a polished video. An AI-generated avatar gets its lines right on the first try.
• You need to be resourceful with your budget. AI avatars can help you stretch your budget to create more content, even if your resources are limited.
• Your videos need to be updated often. If you need to add a step to a product demo or point to a new website, you don’t have to reshoot your video. All you have to do is tweak the script you provided or upload a new one. The look and feel of the video can stay the same, making it easy to switch an old video for a new one while maintaining consistency.
• You need to create videos in multiple languages. If you have an international customer base, you want to speak their language when marketing to them or creating training videos. Likewise, working with partners or vendors who speak another language can make communication difficult. You can generate videos of your custom AI avatar speaking in different languages in an instant, using translated scripts you provide — or try our translation feature included in the custom avatar add-on plan. 

AI avatars for training

Training videos are an essential tool for all types of organizations. Businesses might create training videos for internal purposes, like onboarding new employees or teaching users about a new tool or process. You might also need training videos for external audiences, like explaining how to use a product. Zoom Clips’ AI avatar can help you create a quick intro or outro for your training video mixed in with voiceovers, screen recordings, and b-roll for the rest of the content. If your training video needs to be updated to include a short mention of a new company policy or refreshed intro, it can quickly be generated using AI.

Welcome videos

Some organizations may have a welcome video that plays in a waiting room, office kiosk, or when signing on to a webinar or other virtual experience. Using an AI avatar can help you create these types of videos quickly and change them as needed to include instructions for signing in or customized welcome messages, including in multiple languages.

Event avatars

Events can be a great way to engage with your community or generate leads, but promoting your event can be time-consuming. An AI avatar can be used to create promo and explainer videos for social or for your website.

Customer support videos

Sometimes, your customers might want to be able to troubleshoot an issue without talking to a live agent, but need more than a text-only support article. Create short videos around your most common support issues as another way to help customers get the info they need.

Marketing content

Videos are a great way to engage your audience, especially on your website. But you might not always want employees to appear in these videos, especially if they end up leaving your company later. Using AI avatars helps eliminate that risk while providing a way to enhance your marketing efforts through video.

Educational videos

Creating educational content that answers your audience’s questions or provides industry insight helps you build trust and credibility in your space. AI avatars can help you create a library of how-tos and educational resources for your audience to explore.

Content in different languages

If you have a global team or customer base, you may need to create videos in several different languages. With Zoom Clips, you can upload scripts and generate videos in more than 25 supported languages, like Spanish, French, or Japanese. Your script will even be able to contain multiple languages.

You can create AI avatar videos in your Zoom Workplace app as part of Zoom Clips. AI Companion for Zoom Clips can help you generate a video in just a few simple steps. Here’s how:

• Choose an AI avatar (or create your own). Zoom Clips has a library of diverse avatars for you to choose from. To create a custom avatar, you’ll need to record a short video of yourself speaking.
• Choose a background. From a home office to a professional conference room, you can select from a variety of backgrounds.

• Add your video script. Generate a script directly in Zoom Clips using AI Companion, or type or paste your script into the text box. You can generate a script in Zoom Docs using AI Companion based on a prompt, meeting transcript, or relevant documents, then copy it over to the text box.
• Review your clip. AI Companion will generate a voice clip and generate the avatar’s mouth and facial expressions to match the audio. A visual watermark will be added to your video to note that an AI avatar is being used.

If you have a Zoom Workplace account with AI Companion, you automatically get access to Zoom Clips with AI avatars. You can create a custom avatar and generate up to three minutes of clips with your paid Zoom Workplace account.*

If you’d like to create more videos or longer clips with your custom avatar, check out our affordable add-on, where you’ll be able to generate up to 18 minutes of video.

To get started, click the Clips tab in the top navigation bar in your Zoom Workplace app (click More if you don’t see it). Choose from our AI avatar library to generate a realistic clip in no time. 

Editor’s note: This blog was originally published in March 2025 and updated in June 2025 to reflect the latest feature availability.

*Zoom AI Companion features may not be available for all regions or industry verticals. Included at no additional cost with the paid services in your Zoom user account. Clips avatar generation has monthly time limits depending on your plan; check our plans and pricing page for details.