
The evolving landscape of virtual and hybrid events
Virtual and hybrid events have grown from simple webinars to immersive experiences. Learn how Zoom's virtual event platform has evolved.
Updated on September 21, 2022
Published on November 30, 2021
Robin Bunevich is a Product Marketing Manager at Zoom. She oversees product marketing and strategy for Zoom AI. After three years of leading marketing for Zoom’s Event Solution products, and launching one of the fastest growing products at Zoom, Zoom Events, she is now focused on helping organizations seamlessly adopt AI into their workflows. Prior to Zoom, she ran marketing for live events at The New York Times, and was instrumental in helping the organization transition to a fully virtual events program in March of 2020. At Zoom, Robin uses her 15 plus years of marketing and advertising experience to drive awareness and adoption for Zoom’s AI solutions.
Happy Giving Tuesday! We wanted to share a new way to help you elevate your fundraising efforts when you’re using Zoom Events. Event hosts can now offer corporate matching on Zoom Events using the Pledge integration, so you can raise even more money hosting a virtual fundraiser on Zoom Events.
Pledge aligns brands with causes around the world to increase their business and achieve sustainable impact. You can already make any Zoom meeting a fundraiser using the Donations by Pledge app. Now it’s easy to set up a corporate matching option using the Pledge integration right from the event creation flow within Zoom Events:
Click “Get Started,” which will take you to the Pledge site to begin setting up your corporate profile.
With the Pledge integration added, your attendees will have the option to donate when they register for the event or when they join the Event Lobby. Set the target goal amount to drive donations, and attendees can watch funds accumulate in real-time with live donation feeds inside the event. They can even see how much has been matched on the event page!
So host that virtual holiday party, charity gala, or school fundraiser on Zoom Events and help donations for causes important to your clients, employees, or guests go further. The best part: Zoom will cover the donation fees when donations are initiated by attendees through the Zoom Events Pledge integration.
Download our Virtual Events Guide for best practices on hosting your next fundraiser on Zoom Event, or watch our on-demand webinar to get tips on hosting an impactful virtual holiday party.
Pledge makes it easy for businesses, nonprofits, and individuals to make a positive impact in their communities and around the globe. With Pledge, every Zoom call, Clubhouse chat, Shopify store, and virtual event can become a fundraising opportunity and demonstrate real-time impact. Pledge processes donations to over 2 million verified nonprofits and charitable organizations of all sizes, from local to global reach, and is a proud member of the UN Global Compact, Pledge 1%, Conscious Capitalism, and PledgeLA. Visit https://www.pledge.to.