Customers feel the most valued when they’re engaged in a partnership-like relationship with your company rather than one that is transactional. Partnerships form when companies are honest and transparent, execute and follow through on promises, and incorporate proactive wellness into their interactions.
Proactive wellness, a term coined by Brian Solis, is crucial for the total experience. Extending health, wellness, and mindfulness principles into customer engagements and employee experiences makes these groups feel cared for, understood, and delighted. Introducing opportunities for delight in customer engagements and employee experiences is a competitive advantage because it keeps both your employees and customers happy.