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Updated on October 14, 2022
Published on October 14, 2022
Recently, Zoom hosted a two-day hybrid event for industry analysts – Zoom Perspectives 2022. Hosted on Zoom Events, Zoom Perspectives was a truly hybrid experience with in-person and virtual attendees, speakers, hosts, and even a house band – all interacting together in unique ways.
We know developing a hybrid event strategy can feel challenging, especially when you’re trying to capture the strengths of an in-person experience with the convenience and expanded reach of a virtual event. So we’re sharing some of our top takeaways from Zoom Perspectives with some advice to help you create a connected and equitable experience for everyone.
Hybrid means more than just streaming out what’s happening in the room, it needs to be an interactive experience.”
Scot Richardson, Technical Project Manager, Zoom Event Services
Virtual events provide a bounty of benefits, from sustainability and cost-savings, to extensive brand reach and higher attendee capacity. But it can be challenging to bring the virtual audience into the live event. Enabling your virtual audience to feel seen and heard should be a top priority. When this is achieved, it greatly enhances the experience for your in-person attendees as well. Here are a few recommendations:
Developing digital-centric elements allows you to create more engaging and meaningful events overall. Hearing and seeing presenters from both the in-person stage and online adds variety and drives energy and engagement. Here are a few of the elements we leveraged for Perspectives 2022:
Hybrid events are exciting, dynamic, and engaging. It’s easy to see why the future of events is hybrid. If you’re looking to host a hybrid event, we can help. Zoom Events is a powerful, all-in-one event platform for virtual and hybrid events. And Zoom’s Event Services team is available for consultation, technical production, and event support.
Pro Tip: (watch how our Event Services team approaches hybrid and virtual events from behind the scenes)
Let us know how we can help you make your next event an engaging and memorable virtual experience.