In your college days, you may have become familiar with this strange and magical device known as a microwave. These things can zap any piece of food you put into them, and they were your salvation during those years. You might even still use one now sometimes due to its convenience and ease of use.
Zoom is to a startup as a microwave is to a hungry college student. It’s fast, it’s easy to use, and even the lowest-tier option will totally get the job done.
Why is this important? Well, you’re going to have to talk to people. Oftentimes, these people are so far away from you that even if you fly coach you’re still going to set yourself back more than you bargained for. Before you know it, you’re out of money before you ever get the light of day from a venture capitalist (VC).
Want to present your minimum viable product (MVP) from Seattle to someone living in Houston? Need to meet with a VC from South Korea? Sure, you can probably pull things off by mailing a package and exchanging some phone calls. But is that really how you’re going to make an impression? The truth is that people trust you more if you show them your face
. You’re now a human being to these people. You’re more than a voice on the phone or some email address.
You also don't want to be requesting your potential investors or customers sign up for a video conferencing service
just to meet with you (like many platforms - who shall remain nameless - require). With Zoom, you just send your participants the meeting URL, they click it, automatically download the lightweight app, and join the meeting.