“Never underestimate the creative potential of people working together to accomplish something. In so many communities in this crisis, people are truly coming together and working together to come up with innovative solutions.”Lath Carlson, executive director at Museum of the Future
From Cuseum’s webinar, “Exploring the Future of Museums in the Era of Coronavirus”
Playing off the new reality of Zoom meetings, attractions used the platform as an opportunity to build awareness of their brand and develop unique experiences. Zoos like Elmwood Park Zoo began offering animal cameos, providing private animal encounters for virtual corporate meetings, birthdays, and other events.
Beyond the real-time interactions that come with video communications, institutions have created other digital resources, like discussion guides and virtual backgrounds, to interact with their customers in new ways.
Eye-catching Zoom backgrounds showing the Museum of the African Diaspora's beautiful art exhibitions, The Met's iconic interiors and gardens, and impressive architectural views at Perez Art Museum Miami had art aficionados yearning to return to their favorite museums. Access to learning opportunities and other forms of digital content made art part of the daily conversation for students, families, and museum members.
“We’re now seeing full acknowledgment and value placed upon digital engagement and virtual tools,” Ciecko said. “We’ll continue to see these types of resources and programs, even as visitors physically return to the museum.”
Check out more customer stories to see how organizations in different industries are using Zoom to improve engagement and support digital transformation.