Zoom Events: AI-First Virtual Event Platform for Marketers

Virtual and hybrid events have become a cornerstone of modern marketing strategies—supporting brand building, lead generation, and community engagement. The numbers speak for themselves:

• 6 million+ events hosted on Zoom within the last year
• 268 million attendees
• 30 billion minutes of content consumed

But with growing expectations, how do marketers create exceptional, community-driven event experiences without burning out?

One of the most powerful takeaways from the Summit was this: great events are about connection, not just content.

Joe Glover, co-founder of The Marketing Meetup, shared how he built a community of 51,000+ marketers rooted in kindness and shared values — not click-through rates.

“Community in its essence is a human endeavor... Unless you have that fundamental idea of what your culture is going to be, the money will never come.” - Joe Glover, The Marketing Meetup

Laura Lane from HubSpot echoed this shift. Audiences now crave purposeful content and spaces that feel like communities, not corporate presentations. The human factor is still an important part, even with AI-supported community building. 

“AI should create your content, but humans should curate your content." - Laura Lane, HubSpot

Why it matters for marketers:

Community isn’t a channel — it’s a long-term growth strategy. When your events foster belonging, you build loyalty, trust, and advocacy.

The future of events is AI-enabled and human-led. It’s not about replacing marketers — it’s about freeing them up to do what machines can’t: tell compelling stories, foster connection, and drive strategy.

With Zoom Events and Zoom AI Companion, you can:

• Turn planning meetings into summaries and action items
• Repurpose session recordings into blog posts and reels
• Personalize follow-ups with AI-generated recaps
• Align event outcomes with campaign KPIs

All from within one platform.

One of the standout qualities of Zoom Events is its intuitive, user-friendly interface—something our Summit attendees and internal teams consistently praised.

Whether you're an experienced event professional or managing your first webinar series, the platform is designed to feel familiar and simple to navigate. That ease of use translates into faster setup times, fewer technical hiccups, and a smoother experience for both organizers and attendees.

“It was perhaps a little ambitious to use Zoom Events for our very first internal event, but it really showed how far we’d come. The feedback from our teams was incredibly positive—everyone found the platform intuitive and easy to use. I think that’s key: with the right training and tools, it’s amazing how quickly teams can adapt and feel confident running virtual events.” - Chloe Barnes,  Field Fisher 

Beyond usability, Zoom Events integrates seamlessly with leading marketing tools and CRM systems, allowing you to manage invitations, track attendance, and record engagement data automatically. That means no more manual exports or stitching together reports across platforms.

The result? Better visibility into your customer journey, stronger data security, and the ability to create more personalized and targeted follow-ups based on how attendees interact with your content across campaigns.

Whether you’re hosting your first webinar or scaling a hybrid event series, Zoom Events gives you everything you need:

• A full-featured virtual event platform
• Integrated AI tools
• Professional-grade production features
• Built-in audience engagement