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PurposeTurn user problems, observations, or pain points into open-ended, opportunity-framed questions that invite creative solutions. 🎯 Objective Clearly define the goal of this session.Example: Identify ways to improve the onboarding experience for new users. 👀 Input: Key Observations or Pain Points List what you’ve learned from user research, testing, or real-world scenarios. Observation / Insight Source Users feel overwhelmed on first login Usability testing Many skip the product tour entirely Onboarding analytics Confusion around the “Start Project” button Support tickets ✍️ Turn Observations into “How Might We” Questions Reframe each problem as a solution-oriented HMW prompt. Insight How Might We… Users feel overwhelmed HMW make the onboarding process feel less overwhelming? Product tour is skipped HMW encourage users to complete the product tour? Confusing CTA label HMW clarify the first action users should take? 💡 Idea Generation Generate as many ideas as possible for each HMW question. Go for volume, not perfection. 📌 Next Steps List what you’ll do with the outcomes of this brainstorm. Cluster similar ideas Select top 3 to test Share with broader team Table HMW Question Ideas Vote HMW make onboarding less overwhelming? - Break steps into a checklist- Offer a “lite” mode- Show progress bar HMW encourage tour completion? - Gamify the tour- Add incentives- Auto-start guided walkthrough HMW clarify first action? - Rename button- Add a tooltip- Use animation to guide attention