User Persona
Leah Zhang
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Age29
LocationSan Francisco, CA
OccupationProduct Designer at a SaaS startup
StatusIn a relationship
EducationMFA in Interaction Design
Income$110,000
Tech LiteracyVery High
PersonalityLeah is a detail-oriented, empathetic problem solver with a passion for designing intuitive digital experiences. She’s analytical yet creative, and thrives at the intersection of design and strategy. Outside work, she enjoys urban sketching, hiking, and experimenting with generative AI tools.
Leah blends user-centered design with a refined aesthetic sensibility. She seeks clarity, intention, and long-term value—in both her creative work and personal life. As a forward-thinking designer and early tech adopter, she introduces new tools into team workflows and actively mentors junior teammates on design best practices. Leah thrives on simplifying complexity and crafting seamless, intuitive user experiences.
🎯 Goals & Objectives
What is this persona aiming to achieve with the product? What tasks or outcomes are they focused on?
💡 Core Values
What matters most to them when making a decision? Do they prioritize quality, cost-efficiency, convenience, or brand trust? What principles guide their choices?
🔍 Needs & Motivations
What specific answers or solutions are they looking for? What type of content, features, or support do they need — and at which point in their journey? What do they consider essential, nice-to-have, or unexpectedly valuable?
⚠️ Pain Points
What frustrations, blockers, or unmet expectations might lead them to give up, switch tools, or choose a competitor? What triggers those decisions?
✅ Product Expectations
How do they expect the product to behave or deliver value? What assumptions do they have about functionality, usability, and pricing?
🔄 Customer Journey Stage
Where are they in the buying journey? Are they just becoming aware of a need, actively comparing options, ready to purchase, or already a loyal user?
💬 Emotional State
How are they feeling during the decision or usage process — e.g., confident, overwhelmed, skeptical, hopeful, frustrated, or curious?
📖 Backstory & Key Quotes
Briefly describe the user’s context or story that led to their current need. What’s motivating them to use this product over others? Include real or representative quotes that capture their voice and mindset.
