Press Release Creative Writing Brief
1. Project Overview
Title of Release: [Enter a concise and compelling title for the press release.]
Objective: [What is the primary goal of this press release? E.g., product launch, company milestone, partnership announcement, etc.]
Target Audience: [Who is this press release intended for? E.g., investors, media, industry peers, customers.]
Distribution Channels: [List the platforms or publications the release will be shared on. E.g., PR Newswire, company blog, industry outlets.]
2. Key Messaging
Main Announcement: [Summarize the news or update in one sentence.]
Supporting Points:
[Key fact or statistic #1]
[Key fact or statistic #2]
[Unique value or differentiator]
Quotes (Optional):
Executive Quote: [Name, Title, Quote content]
Partner/Customer Quote: [Name, Title, Quote content]
Call to Action (CTA): [What action should the reader take? E.g., visit a landing page, schedule an interview, request more information.]
3. Creative Tone & Style
Voice & Tone: [Formal, inspiring, authoritative, energetic, etc.]
Visual Assets Needed: [List of images, logos, product renders, etc. to include.]
Press Contact Info: [Name, title, email, phone number.]
4. Timelines & Deadlines
First Draft Due: [Date]
Internal Review Date(s): [Date(s)]
Final Version Deadline: [Date]
Release Date: [Date]
5. Additional Notes
[Include any background context, links to previous releases, or key considerations for writing.]
