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Feeling pulled in too many directions? This guide will help you go from vague idea to validated digital product—step by step. Use it to get clarity on your audience, format, platform, and launch plan. No fluff, just focused action. 🔍 Milestone 1: Know Who You’re Building For Before you create anything, get crystal-clear on who it’s for. Your product should solve a real problem for a real person. Ask Yourself: Who is struggling with something I know how to fix? What do they need help with right now? Who wouldn’t benefit from this offer? Will this save them time, reduce stress, or help them hit a meaningful goal? Do This: Write a short profile of your ideal customer List 3–5 frustrations or challenges they face daily Define exactly how your product will make their life better 💡 Milestone 2: Choose Your Product Type You know who you’re helping. Now decide what you’ll build. Start small, useful, and aligned with your skills. Explore: Will this be a guide, toolkit, planner, template, or mini course? What format feels energizing—not draining—to create? How will it directly address a specific problem your audience has? Do This: Select a product type that fits your strengths Write a one-sentence value proposition (what it promises) Make sure it’s easy to deliver and understand 🛒 Milestone 3: Pick Where to Launch The right platform makes your product discoverable and easy to buy. You don’t need a fancy website—just a smart starting point. Consider: Where does your audience already look for solutions like this? What’s the simplest platform you can use to get started? Are there fees, limitations, or setup steps to plan for? Do This: Choose your launch platform List out the pros and cons of your chosen option Create a simple upload checklist for getting your offer live 📣 Milestone 4: Build a Visibility Habit You’ve built something useful—now people need to hear about it. You don’t need to be everywhere. You need to show up consistently somewhere. Think About: Where does your audience hang out online? What content would earn their attention or trust—tips, videos, visuals, or stories? What’s a repeatable way for you to stay visible? Do This: Choose your main channel (Instagram, YouTube, blog, etc.) Brainstorm 10 content topics tied to your audience’s needs Set a lightweight publishing rhythm (e.g. 1 post/week, 2 videos/month) ✅ You’re Now Clear on: Who your product helps What exactly you’re creating Where you’ll launch it How you’ll stay visible When in doubt, return to this map. It’s your anchor through the chaos.