Product Brief
📌 Meta Info
Field
Details
Status
Candidate / Discovery / Delivery / Private Beta / Public Beta / Released
Squad
Engineering: ___ / Product: ___ / Design: ___
Summary (Short)
1-2 lines snapshot of the opportunity
Target Ship Date
(MM/DD/YYYY)
Designs
[Link]
Channel
#feature-name
🔎 Executive Summary
A short narrative summarizing the user problem, business problem, objectives, and proposed solution (3-5 tweet length)
The user problem we’re solving is ___.
This is important for customers because ___.
This aligns with business objectives by ___.
The proposed solution is ___.
💡 Customer Insights
Summarize user research findings, themes, customer pain points and supporting evidence.
Key insights we're operating on:
(e.g. “Customers frequently abandon checkout due to unclear pricing tiers.”)
Why we believe we're best positioned to solve this problem:
(e.g. “We own the billing infrastructure and have the ability to simplify pricing in-product.”)
Relevant quotes / recordings / metrics:
(Attach research links / video snippets)
👥 Target Audience
Persona:
Market Segment:
Job To Be Done:
(e.g. SaaS CFOs managing subscription churn for companies with >500 seats)
⏰ Why Now
Business drivers:
Strategic alignment:
Timing urgency:
Opportunity cost of not shipping now:
📐 Success Metrics
Metric
Goal (Change)
Reasoning
90-Day Review
e.g. Conversion Rate
+10%
Reduce drop-off in trial flow
TBD
e.g. Activation Rate
+15%
Improve onboarding adoption
TBD
e.g. NPS (feature-specific)
+8 points
Solve key pain point
TBD
📈 Business Impact
Revenue impact:
Retention impact:
User satisfaction impact:
Expansion / Upsell potential:
Operational savings (if applicable):
💪 Discovery & Delivery Estimate
Discovery Effort: (e.g. 2 weeks / 4 user calls / prototype build)
Delivery Effort: (e.g. 6 weeks / 3 sprints / cross-team dependency)
🔗 Linked Resources
Product Strategy → [Link]
Research Summary → [Link]
Customer Calls → [Link]
Competitive Landscape → [Link]
Technical Feasibility Notes → [Link]
Design Explorations → [Link]
❓ FAQs
What tradeoffs are involved?
Any known risks / dependencies?
Any alternative approaches considered?
Potential failure scenarios?
