SaaS Website UX Audit Checklist
Use this checklist to evaluate your SaaS website’s usability, clarity, conversion effectiveness, and overall user experience. Review each section and mark areas that need improvement.
🔍 1. Homepage
📦 2. Product Pages
🧭 3. Navigation & Information Architecture
💸 4. Conversion & Sign-Up Flow
🧠 5. Content & Messaging
📱 6. Mobile UX
🚀 7. Performance & Accessibility
✅ Summary & Priorities
Table
Criteria
Status
Notes
Website loads in <3 seconds on all major pages ✅ {"text":""}
Basic accessibility (contrast, alt text, semantic structure) ✅ {"text":""}
No broken links or missing images ✅ {"text":""}
Favicon, metadata, and SEO basics are in place ❌ {"text":""}
Table
Criteria
Status
Notes
Sign-up CTA appears across pages ✅ {"text":""}
Signup process is short and simple ✅ {"text":""}
Account creation / onboarding experience is smooth ❌ {"text":""}
Free trial or demo is easy to request ✅ {"text":""}
Exit intent or lead capture present ✅ {"text":""}
Table
Criteria
Status
Notes
Fully responsive design ✅ {"text":""}
No overlapping elements or broken layouts ✅ {"text":""}
Mobile CTAs are easily tappable ❌ {"text":""}
Page speed is optimized for mobile ✅ {"text":""}
Table
Area
Priority
Recommendation
Homepage CTA High Move CTA higher on mobile
Mobile layout Medium Fix overlapping header text
Product page High Add more visual demos
Table
Criteria
Status
Notes
Clear value proposition above the fold ✅ {"text":""}
Key product benefits clearly communicated ✅ {"text":""}
Visual hierarchy guides the eye ❌ {"text":""}
Strong CTA (call-to-action) present and prominent ✅ {"text":""}
Hero section loads quickly & is responsive ✅ {"text":""}
Table
Criteria
Status
Notes
Navigation is intuitive and not overcrowded ✅ {"text":""}
Key pages are accessible within 1–2 clicks ✅ {"text":""}
Pages are logically grouped and labeled ✅ {"text":""}
Mobile menu is well structured and accessible ✅ {"text":""}
Table
Criteria
Status
Notes
Features and benefits are easy to scan ✅ {"text":""}
Visuals (GIFs, screenshots, videos) demonstrate value ✅ {"text":""}
Differentiators from competitors clearly highlighted ❌ {"text":""}
Trust signals (testimonials, logos, reviews) are used ✅ {"text":""}
Pricing or CTA is easy to find ✅ {"text":""}
Table
Criteria
Status
Notes
Language is clear, jargon-free, and user-centered ✅ {"text":""}
Tone aligns with target audience (e.g. professional, playful) ✅ {"text":""}
Pages tell a cohesive product story ✅ {"text":""}
Use of headings and subheadings improves scannability ✅ {"text":""}
Internal links guide users through the funnel ✅ {"text":""}
