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Board Table Calendar Name Gender Age Education Industry Role Tech Literacy Persona Tag Interview Topic Related Product Usage Frequency User Goals Pain Points Research Method Research Date Status Key Insights Quotes Interview Recording Leah Zhang Female 29 MFA in Interaction Design Technology Product Designer High Creative Pro Design Workflow Optimization Zoom Whiteboard Frequent Streamline cross-team collaboration Templates are too rigid Interview 1748736000000 Conducted Needs more flexible templates “I often copy from scratch instead of reusing what’s available.” James Williamson Male 32 BA in Marketing Marketing Marketing Manager High Strategic Thinker Content Publishing Zoom Docs Frequent Create & distribute branded materials Lacks customization for brand styles Interview 1748822400000 Conducted Wants more control over layout “I just want it to look like our brand without redesigning everything.” Sofia Perez Female 35 MBA Finance Operations Lead Medium Efficiency Seeker Meeting Summaries Zoom Docs Occasional Quickly summarize meeting actions Hard to share with correct permission Usability Test 1748908800000 Planned Needs easier sharing for execs “I don’t want to manually adjust every doc’s access.” Daniel Kim Male 26 BS in Computer Science Education EdTech Engineer High Innovator Knowledge Sharing Zoom Docs Frequent Build a reusable learning resource hub Limited content discovery options Interview 1748995200000 Conducted Gallery filtering needs improvement “I can’t find what others in my team already shared.” Michael Lee Male 38 MA in Communications Media Content Strategist Medium Pragmatic Creator AI Prompts Zoom AI Frequent Scale content production Prompts not reusable across docs Interview 1749168000000 Analyzed Wants cross-doc prompt storage “I reuse prompts, but there's no way to store them centrally.” Emily Stone Female 41 BA in Psychology Healthcare Training Specialist Low Beginner User Template Use Zoom AI Occasional Easily onboard new staff Hard to adapt templates to scenarios Interview 1749081600000 Conducted Needs adaptive templates “I end up rewriting everything to match our cases.”