Design Brief
📄 Basic Info
Project Name:
Example Project ABC
Feature / Flow:
User Authentication Flow
Date Created:
07/28/2025
Prepared by:
Jane Smith
Design Owner:
Alex Johnson
Product Manager:
Michael Chen
Target Launch Date:
09/25/2025
🚀 Objective & Background
What is this design for? Why now?
Summary of problem statement
Business goal / OKR alignment
Relevant context (new feature / improvement / redesign)
🧑💻 Target Users
Primary user segment / persona
Key user needs and pain points
Specific jobs-to-be-done
🔎 Scope & Constraints
In Scope: [What’s covered]
Out of Scope: [What’s excluded]
Key Constraints: (e.g. technical limitations, compliance, brand rules)
📊 Key Metrics to Impact
What success looks like
Target KPIs (adoption, conversion, engagement, etc.)
💡 Design Considerations
Existing reference designs (if any)
Branding guidelines / system rules
Accessibility considerations
Mobile/Desktop breakpoints
Performance / latency concerns
Localization or multi-language needs
📎 References & Inputs
Product Spec / PRD: [Link]
Research Findings: [Link]
Customer Feedback / Quotes: [Link]
Competitive Analysis: [Link]
🔄 Stakeholders & Review Process
Role
Name
Responsibility
PM
Designer
Engineer
Legal
Other
✅ Deliverables
Wireframes
Visual mockups
Prototypes
Interaction specs
Handoff assets (Figma, Zeplin, etc.)
