Marketing Project Brief
📣 Project Name
Give the project a short, clear name.
1. 🎯 Objectives & Goals
What are we trying to achieve? Be specific and measurable.
Increase brand awareness in [target region/segment]
Generate [X] qualified leads by [date]
Improve engagement on [channel] by [% or #]
Support [product/feature] launch
2. 👤 Target Audience
Who is this campaign for? Include personas, demographics, or key behaviors.
Audience: [e.g., Tech-savvy HR professionals, 30–45, in North America]
Pain points: [e.g., Inefficient hiring process, scattered candidate data]
Motivators: [e.g., Need for reliable automation tools]
3. 📦 Key Messages
What do we want the audience to take away?
[Product name] helps [audience] solve [problem] by [solution]
Unique selling points (USPs)
Fast onboarding
Seamless integration
Transparent pricing
4. 🗓 Timeline & Milestones
5. 📍 Channels & Deliverables
Where will this project be executed, and what will be produced?
Channels:
Email
Organic Social
Paid Ads
Landing Page
Webinars
Deliverables:
Social post assets (3 variations)
Email copy + design
Campaign landing page
Analytics dashboard setup
6. 📈 KPIs & Success Metrics
How will we measure success?
[e.g., 1,000 signups by launch week]
[e.g., 15% email open rate]
[e.g., 20% CTR on paid campaign]
[e.g., 10% increase in brand recall in post-campaign survey]
7. 🧩 Dependencies & Stakeholders
Dependencies:
Product team to confirm launch timeline
Legal review of ad copy
Key stakeholders:
[Marketing Lead], [PMM], [Design], [Sales]
8. 📝 Notes & Considerations
Budget: [$X total, allocated across Y channels]
Creative constraints: [Brand tone, legal dos/don’ts]
Risks: [Timeline delays, resource availability]
Table
Milestone
Date
Owner
Brief finalized 0
Campaign kickoff 0
Creative assets ready 0
Launch date 0
Reporting/retrospective 0
