Product Review
📔 Project Overview
Objective
What is the purpose of this review?E.g.: Evaluate the updated onboarding flow to identify pain points and measure improvements.
Scope
What part of the product or experience is being reviewed?E.g.: Mobile onboarding – iOS app (v2.3)
Owner
Primary person responsible: @Name
Review Date
Insert dynamic date: @July 20, 2025
🎯Research Framework
Hypothesis
Goal
Research Question
[Enter hypothesis]
[Enter goal]
[Enter research question]
Users abandon onboarding at step 2 due to complexity
Improve completion rate
Where and why do users drop off in the signup flow?
Users don’t notice key value propositions
Increase CTA engagement
Are value propositions clearly communicated?
🔍 Findings
Summarize key insights for each research question, and rate how well it was answered.
Legend:✅ = Fully answered 🚫 = Partially or not answered
🔎 Deep Dive Analysis
Research Question 1
UI: Excessive input fields, poor spacing
UX: Lack of guidance causes hesitation
Internal Knowledge: Frequent support tickets related to this step
Conclusion: Step 2 complexity leads to drop-offs; simplification required
Research Question 2
UI: Low contrast on value props
UX: Messaging not tailored to target personas
Internal Knowledge: Sales team not aligned on value messaging
Conclusion: Value props are underperforming and need rework
💡 Recommendations
📎 Supporting Resources
[Link to design files]
[Link to user research reports]
[Link to product data / analytics]
Table
Type
Recommendation
Owner
Priority
Notes
🛠️ Quick Fix Reduce form fields in Step 2 High Remove optional fields
🔁 Improvement Add progress indicator to onboarding Medium Clear visual cue needed
🧠 Strategic Rewrite value props for clarity and impact High Use user language and pain points
✅ Alignment Sync product messaging with Sales team Medium Schedule cross-team review
Table
Research Question
Coverage
UI Findings
UX Findings
Internal Insights
RQ1 ✅ Fully answered Step 2 UI is cluttered Form feels long and complex Support team flagged frequent confusion
RQ2 🚫 Partially answered Weak visual hierarchy Users skim too fast No internal testing yet
