Feature Handoff Document
This template ensures smooth communication from Product to GTM teams, providing the essential context needed for marketing, sales, support, and success teams to confidently support a feature launch.
🚀 What’s shipping?
Provide a clear, high-level summary of the feature or update being released.Example: “We’re launching Smart Filters for Project Tables to help users quickly drill into relevant views.”
💬 Why does it matter?
Highlight the core value proposition and key benefits of this feature.Why should customers care?What pain points does it solve?
🗓️ When is it shipping?
Include launch date, rollout plan, and if it’s a phased or full release.Add any important milestones: beta → GA → public announcement.
👥 Who is this for?
Define the primary user persona(s) or customer segments that will benefit most from this release.
🔍 Where is it and how does it work?
Add in-app location (e.g. “under Project Settings > Filters”). Include:
Screenshots
Loom walkthroughs
Tooltips or onboarding links (if applicable)
🏇 How is it different from competitors?
Brief comparison with competitive solutions.Where are we better? Where are we catching up? Helpful for enablement and talking points.
⛰️ What’s next?
Mention future iterations, roadmap plans, or how this fits into a bigger strategic vision.Helps GTM teams anticipate follow-up launches or messaging shifts.
🔗 Known issues or dependencies
Bugs
e.g. Doesn’t load in Safari
e.g. Text truncation in mobile view
Limitations
Only available for paid plans
Not yet localized
Dependencies
Requires backend service A to be enabled
Depends on rollout of XYZ feature
📖 Technical Resources
Table
Documentation Type
Link
Owner
PRD Olivia Williams
TSG Frank Brown
Designs Ava Miller
