Overview

A comprehensive framework for planning and executing successful product launches. This template provides a structured approach to organize your launch strategy, coordinate team efforts, and track progress from planning through post-launch analysis.

Key Features

• Pre-built sections for product information, team roles, and launch goals
• Execution tracker with deliverables, responsibilities, and status monitoring
• Detailed pre-launch checklist and day-of-launch timeline templates
• Post-mortem framework for capturing insights and improvements

How to Use

1. Start by completing the About section with your product details and goals
2. Assign team members to specific responsibilities in the Team section
3. Track deliverables in the Execution table with percentage completion
4. Use the checklists to ensure nothing is missed before and during launch
5. After launch, document learnings in the Post Mortem section for future improvements

Benefits

Keeps everyone aligned on launch objectives, reduces the risk of missed deadlines, and creates a valuable record for improving future product launches.

Campaign Brief – Product X Launch (Spring 2025)

GTM Launch Planning