Go-to-Market Launch Planning Framework

A comprehensive template designed to streamline your GTM strategy across all channels. This framework helps teams audit, track, and prioritize launch activities by organizing them into three tiers based on visibility and impact.

Key Features

• Tiered Launch System: Clearly defined tiers (1-3) to appropriately allocate resources based on launch importance
• Channel-Specific Planning: Organized sections for in-product, editorial, support, sales, and community initiatives
• Status Tracking: Document what's planned, in progress, or missing across all marketing touchpoints

Benefits

• Improves cross-functional alignment on go-to-market strategies
• Prevents overlooked channels during product launches
• Creates consistency across different launch types
• Reduces last-minute scrambling through systematic planning

How to Use

1. Identify your launch tier based on the provided definitions
2. Fill in the tracking tables for each relevant channel
3. Assign clear ownership to team members across departments
4. Review during regular GTM sync meetings to ensure alignment