Content Brief
🧠 Project Overview
Title
e.g., “10 Ways to Boost Remote Team Productivity”
Content Type
Blog post / Newsletter / Social post / Landing page / Video script / Other
Goal of the Content
e.g., Increase signups, educate users, improve SEO, promote feature
Target Audience
Who are we speaking to? Their role, needs, pain points
🔑 Key Details
Primary Message
What’s the main takeaway or message we want the reader to leave with?
Tone & Style Guidelines
e.g., Informal and friendly, technical and precise, narrative-driven, etc.
SEO Keywords (if applicable)
Include primary and secondary keywords
Call-to-Action (CTA)
e.g., “Try it free,” “Read the case study,” “Contact sales”
Distribution Channels
Website / Newsletter / Social / Partner channels
🧩 Structure & Outline
Proposed Structure
e.g., Intro → Problem → Solution → Examples → CTA(Feel free to sketch H1/H2/H3 structure if helpful.)
Visual or Media Needs
Charts, screenshots, video embeds, diagrams, etc.
🔁 Process & Workflow
Assigned Writer / Creator @name
Name and contact
Reviewers / Stakeholders @name
List of people to review (PMM, Legal, Brand, etc.)
Deadline & Milestones
📝 Notes & Inspiration
Reference articles
Links to competitor examples
Past content that performed well
Table
Stage
Due Date
Owner
First Draft 0
Stakeholder Review 0
Final Approval 0
Publish Date 0
