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📌 Account Overview 📈 Performance Metrics (Last X Weeks/Months) 4. 🧠 Audience Insights 5. 📋 Content Audit ⚙️ Workflow & Operations 🧭 Strategic SWOT Snapshot Strengths Weaknesses Opportunities Threats Fast-growing TikTok base Lack of employee advocacy Repurpose top content across platforms Algorithm dependency High engagement on video Inconsistent visuals on IG Expand into new time zones Competitor campaigns heating up 🧠 Strategic Recommendations Double down on high-performing content: Reels, TikTok POVs Rebuild visual identity guide: Especially for static posts Simplify approval pipeline: Reduce lag on reactive content Test 2 new formats/month: e.g., memes, polls, video Q&A Invest in employee advocacy: Especially on LinkedIn 📌 Next Steps & Owners Table Platform Top Locations Age Range Gender Split Peak Engagement Times Comments Sentiment Instagram US, UK, PH 25–34 60% F / 40% M Tues 11am, Thurs 5pm Mostly positive LinkedIn US, Canada, SG 30–45 55% M / 45% F Wed 10am, Fri 9am Neutral TikTok PH, ID, TH 18–24 70% F / 30% M Mon 8pm, Sun 10pm Highly positive YouTube US, DE, IN 25–34 50% / 50% Sat 2pm, Sun 1pm Mixed Table Platform Handle / URL Status Verified Bio / About Branding Consistency (Logo / Cover) Link in Bio Instagram @yourbrand Active Yes ✅ ✅ ✅ LinkedIn linkedin.com/company/yourbrand Active Yes Needs work ✅ ❌ TikTok @yourbrand Active Yes ✅ ❌ ✅ YouTube youtube.com/@yourbrand Active Yes ✅ ✅ ✅ Table Area Status Notes Content Calendar Manual or automated? Synced with campaigns? Approval Process Bottlenecks? Who owns what? Asset Library Centralized templates or fragmented? Collaboration (Design) Fast turnaround or delays? Reporting Cadence Weekly, Monthly? Consistent KPIs? Table Platform Followers ▲▼ Engagement Rate Avg Reach / Post Top-Performing Content CTR / Link Clicks Notes Instagram +2.3K 4.5% 12.5K Carousel: “X Trend” 0.8% Reels outperform stories LinkedIn +900 2.1% 5.4K Infographic: “2025 Stats” 1.3% Company page active, no employee resharing TikTok +5.1K 9.8% 18.9K “Day in the Life” video 0.3% Good viral potential, lacks CTA YouTube +400 3.2% 4.7K “Explainer: What is X?” 2.6% Shorts underperforming Table Content Type Frequency Avg Engagement Works Best When... Needs Improvement Carousels 3x/week 📍 High Action-oriented headlines End cards lack CTA Reels / Shorts 2x/week ❤️‍🔥 Very High Featuring faces + trending audio Thumbnails not optimized Static Graphics 4x/week 💚 Low Data-driven stats or humor Generic layouts Long-form Video Monthly 💛 Moderate Tutorial style with storytelling Hook is too slow Table Task Owner Due Date Priority Rework Instagram bio & linktree 0 High Launch weekly TikTok trend test 0 Medium Define UTM tracking for LinkedIn 0 High