Learn how to stand out from competitors with our actionable framework for defining your unique market position and value proposition.
A comprehensive framework for defining and communicating your product's unique position in the marketplace. This template helps you articulate what sets your solution apart from competitors and why customers should choose you.
• Industry analysis section to identify market gaps
• Competitor comparison matrix with visual checkmarks
• "Why Switch?" table to directly address customer pain points
• Value proposition framework that highlights your unique advantages
• Build stronger positioning for sales conversations and marketing materials
• Identify overlooked customer pain points competitors miss
• Create clear, compelling reasons for prospects to choose your solution
• Align your team around consistent competitive messaging
Fill in each section with your specific market insights, focusing on the genuine problems you solve better than others. Be selective about competitive advantages—highlight what truly matters to your ideal customers rather than trying to "win" every category. Share with your sales, marketing, and product teams to ensure alignment.
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