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A structured brief to align marketing, product, sales, and creative teams around campaign goals, messaging, execution, and ownership. 1. 📛 Campaign Name [Internal name + external-facing theme, if applicable]e.g. Q2 Launch – Product X | “Work Smarter, Ship Faster” 2. 🎯 Objectives & Goals What are we trying to achieve? Why now? Launch Product X and establish awareness within our core audience Drive 10K landing page visits and 500+ MQLs Increase feature adoption by 15% among existing users 3. 🧠 Key Messaging What’s the main story? What are we trying to get across? Product X helps teams consolidate tools and reduce context switching AI-driven docs that go from meeting → draft → shipped work Emphasize speed, alignment, and all-in-one convenience 4. 👥 Target Audience Who are we speaking to? Who are we targeting? Segment Details Personas PMs, Ops Leads, Product Marketing Managers Company Size 100–1,000 (mid-market core, enterprise optional) Geography US, UK, Germany, Singapore, Australia User Status New prospects + existing users 7. 📊 Success Metrics (KPIs) Landing Page Visits: 10,000+ Email CTR: ≥ 4% Leads Generated: 500+ MQLs Feature Usage Growth (Product X): +15% Q/Q Organic Social Reach: 100K+ 8. ⚠️ Risks & Dependencies Product demo flow pending final PM signoff Localization delay in APAC could impact rollout Legal review required for in-product upsell copy Table Timeline Channel Tactic Owner Start Date Due Date 📧 Email Announcement + 3-step drip Ava Miller 1753833600000 1755129600000 🌐 Web Landing page + blog Olivia Williams 1753747200000 1755216000000 💰 Paid Social LinkedIn ads, demo reels Michael Anderson 1753920000000 1755475200000 🪀 Organic Social Teasers, countdowns, reels Hiroshi Tanaka 1754006400000 1755648000000 🚗 In-Product Banner, tooltip, upsell copy Frank Brown 1754092800000 1755734400000 🎯 Sales Enablement Pitch deck, objection handling card Ethan Roberts 1754265600000 1755820800000 Table Role Name Campaign Owner Ava Miller Product Marketing Olivia Williams Product Manager Frank Brown Creative Lead Hiroshi Tanaka Sales Enablement Ethan Roberts Table Milestone Date Notes Campaign Brief Finalized 1755043200000 Shared across all stakeholders Creative Kickoff 1755129600000 Visual and copy production starts Content Complete 1755216000000 Final approved assets for web/email Enablement Review 1755475200000 QA and signoff for internal decks + UX Launch Live 1755734400000 Public launch across all channels