Zoom Gallery

1. Brand Overview Section Description Brand Name [Your Company Name] Brand Essence One-line distillation of your brand (e.g., “Clarity in collaboration”) Mission Statement Why you exist. Vision Statement What future you aim to create. Core Values e.g., Simplicity, Empathy, Ownership Tone of Voice Friendly, Direct, Playful, Professional, Technical Brand Personality 3–5 traits (e.g., Curious, Reliable, Creative) 2. Logo Usage Subsection Guidelines Primary Logo Show image + when to use Logo Variants Monochrome, horizontal, icon-only versions Clear Space Minimum padding around logo (e.g., x-height rule) Minimum Size e.g., “No smaller than 24px height for screen use” What Not To Do Don’t stretch, rotate, recolor, apply shadows, etc. 3. Typography Element Font Family Weight Usage Example Headings Inter Bold H1–H3 Body Text Inter Regular Paragraphs, body content Accent Text IBM Plex Mono Medium Buttons, captions 🎯 Include links to font download or web import snippet 4. Color Palette 5. Iconography & Illustration Subsection Guidelines Icon Style Line-based / Filled / Duotone – consistent stroke width Illustration Style Flat / Skeuomorphic / Abstract – include samples Don’ts Avoid clipart, inconsistent perspective, overuse of gradients 6. Voice & Messaging Type Tone Guidelines Product Copy Clear, helpful, user-first Marketing Headlines Bold, benefit-oriented, punchy Support Content Empathetic, solution-focused, human tone Social Media Friendly, witty but on-brand (no memes unless B2C fit) ✍️ Include “Do vs Don’t” writing examples if possible 7. Photography Guidelines Element Description Photo Style Candid / Editorial / Flat Lay / Portraits Color Treatment Natural light, warm tone, no heavy filters Subject Framing People-focused, diverse representation, rule of thirds 8. Templates & Assets Asset Type Link / Location Brand Kit Folder [Drive/Dropbox/Figma Link] Logo Pack (PNG, SVG, EPS) [Download link] Slide Deck Template [Link] Email Signature Template [Link or HTML sample] Social Banner Templates [Link] 9. Legal & Usage Rights Item Details Trademark Info e.g., “ProductX™ is a registered trademark of YourCompany Inc.” 3rd-party Usage Rules Request permission, approved logo versions only Brand Contact [name@company.com] — for press, co-marketing, external requests Board Table Color Name HEX RGB Usage Status Primary Blue #0056D2 0, 86, 210 Logo, Links, Buttons In progress Accent Yellow #FFD500 255, 213, 0 Highlights, CTAs Not started Neutral Gray #666666 102, 102, 102 Text In progress Background #FFFFFF 255, 255, 255 Canvas / UI background Completed