Project Launch Plan
🚀 1. Overview
Use this section to define the what, why, and who of your launch.
Summary
Briefly describe what’s launching and why it matters. Focus on impact and what’s changing.
e.g. We're launching a redesigned onboarding flow to improve activation rates.
Launch Date
Set the expected launch time: @date @time (use dynamic date).
Launch Goal
Define the key objective in one sentence.
e.g. Increase free-to-paid conversion by 15% within 30 days.
Team & Roles
List all involved teams and DRI (Directly Responsible Individuals). Use @mentions for accountability.
Product Info
Link to relevant specs, product pages, demo videos, or changelogs.
✅ 2. Execution Plan
Track all deliverables and launch-related work in this section.
🗓 3. Launch Day Plan
Coordinate your team on the big day. Break it into two sections:
Pre-launch Checklist
Make sure everything is ready to go.
QA signoff complete
Email campaign scheduled
Analytics events tested
Support team briefed
Launch Day Run of Show
Detail key events & timings for the day. Assign owners using @mentions.
🔍 4. Post-Mortem
After the dust settles, evaluate the launch to improve future ones.
Table
Time
Event
Owner
09:00 Final QA review
10:00 Go/No-go meeting
11:00 Launch live
Table
Task
DRI (Directly Responsible Individual)
Status
Team
Notes
Referral program Ava Miller 25% Customer experience
Social media copy Frank Brown 50% Marketing
Bug fixes Ethan Roberts 75% Engineering
Fix images Ava Miller 100% Marketing
Authorization flow James Walker 0% Product
