Influencer Brief
📌 Overview
Campaign Name:
Example: “Product X Launch – Fast-Track Your Ideas with AI”
Objective:
Drive brand awareness
Increase signups or trials
Highlight a new feature or product use case
Build trust via authentic creator endorsement
Key Dates:
Kickoff: MM/DD/YYYY
Content draft due: MM/DD/YYYY
Review window: MM/DD – MM/DD
Go-live date: MM/DD/YYYY
💬 Messaging Framework
Core Message
Product X helps fast-moving teams turn raw ideas into structured content — instantly, with AI.
Suggested Talking Points
AI-powered content creation (e.g., docs, checklists, data tables)
Prebuilt templates for planning, meetings, launches
Great for async teams that prioritize clarity and speed
Built for fast decision-making and collaboration
Avoid
Mentioning unreleased features
Direct comparisons with competitors (unless pre-approved)
Overstating “magic” — keep it real and actionable
Creative Direction
Showcase the real product — not just mockups
Tone: relatable, smart, confident (light wit encouraged)
If possible: walk through a use case or workflow
Include CTA + link (e.g., bio, caption, or comment)
Assets Provided
Brand logo
Product screenshots or screen recordings
Hashtags & mention guidelines
Sample copy / captions
📈 Success Metrics
What success looks like for this campaign:
Engagement rate (likes, comments, saves, shares)
Reach & impressions
Click-through rate
Signups or referrals using your custom code
Audience sentiment / replies / feedback
💵 Compensation & Deliverables
Deliverables
1x Short-form video (TikTok/IG Reels/YouTube Shorts)
1x Story or temporary format mention
1x Static post with caption (Instagram/Twitter/LinkedIn)
Compensation
Flat rate: $XXX
Bonus structure (optional): e.g., $X per qualified signup
Payment TermsPayment processed within XX days of content approval and publication.
✅ Contact Info & Approvals
Point of Contact:
Name:
Email / Phone:
Approvals Needed:
Draft copy
Creative asset
Final content
Table
Content Format
Select What Fits Best
Note
Instagram Post
TikTok Video
YouTube Mention
LinkedIn Post
X/Twitter Thread
Blog Mention
Other
