User Interview
🎯 Product Outcome (Research Objective)
What outcome are you targeting?The research questions should connect directly to this outcome.
🙌 Research Questions (Learning Goals)
What do you want to learn from this round of interviews?(These are not interview questions, but internal learning goals.)
❓ Interview Guide (Story-based Approach)
Don't ask research questions directly. Elicit personal stories.
Can you walk me through the last time you used [Feature]?
What was your goal when you started?
🗓 Interview Plan
User Criteria (Participant Profile):
New Users (joined within 30 days)
Power Users (weekly active users)
Admin Users
Cancelled Subscribers (churned users)
Sample Size:
[ X ] total users
~5-8 per persona group
Format:
1:1 Zoom interview (~30-45 min)
🖼 Interview Snapshot
🧩 User Story Patterns (Recurring Themes)
Summarize key behavior patterns based on user stories.
Users struggle to locate archived tasks after 7 days.
🔎 Shared Opportunities (Jobs & Pains Summary)
Use "I" statements to capture user voice.
😃 Needs:
"I need to easily track overdue tasks."
"I need to share dashboards with my manager."
😩 Pains:
"I get lost when there are too many tabs."
"It takes too many clicks to export reports."
😍 Desires:
"I wish I had a quick summary view."
"I'd love personalized onboarding tips."
Table
Participant
Persona Type
Date
Key Insight
User A Power User 1749513600000 Needs faster task search
