Social Media Post Brief
🎯 Objective
What’s the goal of this post?
Drive traffic
Announce product feature
Increase engagement
Promote event or content
Build brand awareness
Educate audience
Details:Example: Drive signups for our free webinar on AI-powered productivity.
🧠 Key Message
What is the one takeaway or message we want the audience to remember?
Example:“Our new AI features help teams get 80% of their writing done in 20% of the time.”
👤 Target Audience
Who are we speaking to?
Example:"Busy product managers looking to streamline documentation."
📝 Copy Draft
Add caption options or final copy here.
Primary Caption:“Still stuck formatting docs from scratch? Let AI handle the first draft so you can focus on the big ideas. 💡”
Hashtags:#ProductivityTools #AIForWork #SmartDocs
🖼️ Visual Direction
What kind of image, video, or asset is required?
Static image
Carousel
Short video (< 30s)
Animation / motion graphic
Meme-style format
Creative notes:Example: Clean UI preview with subtle animation showing before/after using AI drafting.
🗓️ Post Date & Time
When should this go live?
Scheduled for:[MM/DD/YYYY — Time, incl. timezone if relevant]
📈 KPIs / Success Metrics
How will we measure success?
Reach
Engagement rate
Click-through rate
Comments/shares
Traffic to landing page
Conversions (if linked)
✅ Approvals
Who needs to review/sign off?
Copy: [Name] ✅
Design: [Name] ✅
Legal (if needed): [Name] ✅
