Design Kickoff
Project Name: [Insert Project Title]Date: [Insert Date]Facilitator: [Name]Design Lead: [Name]Stakeholders: [List names & roles]
1️⃣ Project Overview
Brief summary of what we're designing and why.
Background: What led to this project?
Objective: What problem are we solving?
Target Outcome: What does success look like?
2️⃣ Scope & Constraints
What’s included and excluded in this design phase.
In Scope: Pages, screens, flows, assets, etc.
Out of Scope: (e.g. brand refresh, backend redesign)
Known Constraints: Timeline, brand guidelines, tech limitations
3️⃣ Audience & Users
Who we’re designing for.
Primary Users:
User Needs / Jobs-to-be-Done:
Pain Points:
4️⃣ Deliverables & Timeline
What design work will be produced and when.
5️⃣ Design Principles & Inspiration
Any relevant visual direction, moodboards, or references
Existing brand or product design guidelines
Inspiration links: [Figma board, Dribbble, etc.]
6️⃣ Collaboration Plan
Design Tools: Figma, Miro, etc.
Feedback Process: Weekly design reviews / async comments
Stakeholder Checkpoints: [e.g. bi-weekly check-ins]
7️⃣ Team & Responsibilities
8️⃣ Risks & Open Questions
Risks: e.g. tech constraints, unclear goals, tight timeline
Open Questions: What’s still undecided?
✅ Next Steps
Finalize timeline
Share research findings
Kick off sketches/wireframes
Table Timeline
Deliverable
Format
Due Date
Owner
Wireframes Figma 1750809600000
High-fidelity mockups Figma + Assets 1750982400000
Design review deck PDF/Slides 1750896000000
Table
Name
Role
Responsibility
Product Manager Requirements, scope alignment
UX Designer Research, wireframes
UI Designer Visuals, design system alignment
Engineer Feasibility, implementation input
